Responsibilities

• Set and execute enterprise marketing strategy, priorities, budgets, and performance goals.
• Drive qualified leads, tours, move-ins, occupancy, revenue, and return on marketing investment.
• Lead, coach, and develop the marketing team, creating clear accountability and a results-focused culture.
• Partner with sales and community leaders to optimize the customer journey and strengthen local-market performance.
• Oversee brand, digital marketing, paid media, SEO, social media, content, communications, reputation, and community marketing.
• Advance CRM, marketing automation, analytics, reporting, and AI-enabled tools to improve engagement and efficiency.
• Develop strategies for new openings, acquisitions, lease-ups, repositioning efforts, and underperforming communities.
• Lead recruitment marketing and employer-brand efforts in partnership with Talent Acquisition.
• Manage agencies, vendors, and the marketing budget while establishing scalable standards and processes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree preferred.
• 10+ years of progressive marketing leadership experience, ideally in senior living, hospitality, healthcare, real estate, or another consumer-focused industry.
• Proven success driving revenue, lead generation, occupancy, and brand growth through integrated marketing strategies.
• Expertise in digital marketing, demand generation, CRM, analytics, marketing technology, budgeting, and agency management.
• Demonstrated ability to lead high-performing teams and influence across executive, enterprise, and local stakeholders.
• Strong business acumen, communication, presentation, project management, and data-driven decision-making skills.
• Travel to communities, offices, conferences, and business meetings, including occasional overnight travel. About 20% Travel

Preferred

• Advanced degree preferred

Benefits

• Competitive salary range: $170,000.00 - $190,000.00 per year + bonus opportunities
• Meaningful work impacting the lives of seniors and their families.
• Collaborative and supportive work environment focused on personal and professional growth.
• Excellent benefits
• 401k + generous company match
• Paid Vacation & Sick Days
• Culture of people first and service always