Own Cadent's marketing engine by aligning strategy with revenue goals and driving integrated programs across brand, demand, events, and analytics to generate pipeline and enable a high-performing team.

• Marketing Strategy & Leadership
• Develop and execute comprehensive marketing strategies aligned with Cadent’s goals and revenue targets.
• Lead integrated marketing planning across brand, product, demand generation, events, and communications.
• Help manage and grow a high-performing team of marketers.
• Brand & Positioning
• Define and evolve Cadent’s brand messaging to clearly communicate our value proposition to marketers, agencies, publishers, and tech partners.
• Ensure consistent brand expression across all touchpoints.
• Event Marketing
• Manage Cadent’s national and local event presence including uncovering opportunities and planning for the year and executing events and experiences for the Cadent brand with precision ensuring an amazing brand presence.
• Handle all logistics including branding, sponsorship details and contracting, promotion and liaise with GTM team to ensure attendance and client/prospect interaction opportunities.

• Oversee paid media, content syndication, email, ABM, and partner marketing strategies.
• Own and scale lead generation programs that convert into qualified pipeline and revenue.
• Optimize campaign performance using metrics such as MQL to SQL conversion rates, and ROI.
• Stay ahead of industry trends, competitor moves, and customer needs.
• Use data to measure marketing effectiveness and guide strategic decisions.
• Build marketing dashboards and attribution models to report on KPIs.

• 10+ years of B2B marketing experience, with at least 5 years in a management role within AdTech.
• Demonstrated success in building brand awareness and generating pipeline in a technical, complex sales environment.
• Deep understanding of the programmatic ecosystem, media buying cycles, and advertising technologies.
• Strong analytical skills with experience managing marketing performance and reporting tools (e.g., HubSpot, Salesforce, Google Analytics).
• Proven ability to manage and mentor high-impact marketing teams.
• Excellent storytelling, communication, and stakeholder management skills.
• Must be legally authorized to work in the United States without employer sponsorship now or in the future.

• The ideal candidate is a seasoned adtech marketer with deep expertise in events, advertising, lead gen, and a proven track record of building high-performing teams and scalable marketing programs.

• Inclusive health, dental, and vision plans built to support diverse lifestyles
• Enhanced support for reproductive health, family planning, and new parents
• Employer contribution to HSA
• Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
• Generous and inclusive paid parental leave
• Mental health support and Employee Assistance Program (EAP)
• Free access to the Calm App
• Monthly Wellness reimbursement
• Special discounts through LifeMart and Plum Benefits
• Flexible Time Off (FTO) policy and company breaks