Responsibilities

• Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing.
• Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing.
• Develop a strong product marketing function that communicates the value of BoomPop’s platform and keeps momentum around product launches and features.
• Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue.
• Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives.
• Own BoomPop’s messaging and positioning. Ensure our story is consistent, differentiated, and grounded in real customer value.
• Build scalable marketing programs across digital channels, lifecycle marketing, content, and events.
• Oversee marketing analytics, reporting, and attribution to drive data-informed decision making.
• Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership.

Requirements

• 10+ years of B2B SaaS marketing leadership experience, ideally within a high-growth startup or scale-up environment.
• Experience building marketing functions that generate measurable pipeline and support enterprise sales motions.
• Strong leadership track record with the ability to hire, develop, and retain high-performing teams.
• Deep expertise across product marketing, demand generation, and go-to-market strategy.
• Experience with modern marketing technology stacks including Salesforce, HubSpot, and analytics platforms.
• Strong communication, analytical, and organizational skills with the ability to influence across executive teams.

Benefits

• Competitive salary + equity, with tons of room for career growth
• Company sponsored 401(k)
• Generous PTO
• Paid parental leave
• Flexibility to work from anywhere
• Amazing annual team-wide and department offsites
• World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
• $50/month phone stipend
• Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role.