VP of Marketing

USA (Remote)

$100K/yr – $150K/yrSenior LevelContract

Posted 2 months ago

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Job Summary

Own the growth engine by scaling paid and organic acquisition, deploying AI-driven content and outreach infrastructure, and turning measurable CAC/LTV signals into a defensible B2B pipeline for an AI-native agency.

  • Growth & AI Infrastructure: Scale SEO/GEO, build AI agents for content, outreach, and reporting to replace ad-hoc tools.
  • Acquisition & Demand Gen: Fix paid acquisition, run targeted outbound to senior US buyers, and prove channel-level impact on CAC/LTV.
  • Measurement & Storytelling: Track metrics weekly, present CFO-grade reporting, and own a transparent, founder-adjacent operating rhythm.

Job Description

Responsibilities

  • Own SEO and GEO. Organic is already working. Your job is to scale it and make sure we show up in ChatGPT, Perplexity, and whatever comes next
  • Fix paid acquisition. It hasn't worked yet. Diagnose why, rebuild the approach, and prove it can
  • Build and operate AI agents for content production, outreach, reporting, and campaign ops. Not as a side project, as core infrastructure
  • Run outbound that books meetings with US-based founders and VPs of Engineering, not generic blast lists
  • Track CAC, LTV, and pipeline contribution weekly. Kill what isn't working
  • Shape brand perception so Bolder is known as the AI-native agency, not another dev shop
  • Own the budget. Every dollar tied to CAC and pipeline impact
  • Report numbers weekly with the rigor you'd expect from a CFO
  • Demonstrable B2B pipeline numbers you personally moved somewhere defensible. Fluency in CAC, payback, LTV, and channel-level conversion without checking a dashboard.
  • AI agent workflows in production for real marketing work (content, outbound, research, reporting), not Zapier toys. A clear point of view on where AI helps and where it produces slop.
  • Track record growing organic traffic on a B2B site, plus opinions and active experiments on GEO. This is new ground and we expect curiosity, not playbooks.
  • Hands-on experience fixing paid acquisition that wasn't working. Ability to diagnose whether the problem is targeting, creative, landing page, offer, or product-market fit. Google, LinkedIn, and Meta at minimum.
  • Cold outbound that booked meetings with senior US buyers, plus experience selling dev work, design work, or consulting to US tech buyers.
  • Writing taste. No "synergize," no "transformative AI solutions" on our homepage.
  • GA4, attribution modeling, and SQL when the dashboard lies.
  • Founder-adjacent operating style. Problems flagged early, bad numbers surfaced not buried, no decks required for strategy conversations.

Requirements

  • Demonstrable B2B pipeline numbers you personally moved somewhere defensible. Fluency in CAC, payback, LTV, and channel-level conversion without checking a dashboard.
  • AI agent workflows in production for real marketing work (content, outbound, research, reporting), not Zapier toys. A clear point of view on where AI helps and where it produces slop.
  • Track record growing organic traffic on a B2B site, plus opinions and active experiments on GEO.
  • Hands-on experience fixing paid acquisition that wasn't working. Ability to diagnose whether the problem is targeting, creative, landing page, offer, or product-market fit. Google, LinkedIn, and Meta at minimum.
  • Cold outbound that booked meetings with senior US buyers, plus experience selling dev work, design work, or consulting to US tech buyers.
  • Writing taste. No "synergize," no "transformative AI solutions" on our homepage.
  • GA4, attribution modeling, and SQL when the dashboard lies.
  • Founder-adjacent operating style. Problems flagged early, bad numbers surfaced not buried, no decks required for strategy conversations.

    Benefits

    • Fully remote, async-friendly
    • Real autonomy — no brand committee, no approval chains for experiments
    • Direct access to the founder and decision-makers
    • Tooling budget for AI platforms, automation, and whatever you need to run efficiently
    • A company that's actually building with AI — not just talking about it
    Bolder Apps logo

    Bolder Apps

    Bolder Apps is less of a traditional agency and more of a laboratory for high-stakes product development. We treat mobile architecture like watchmaking - obsessive over the internals, even the parts the user never sees. Our philosophy is simple: we have a healthy disrespect for "standard" solutions and a total lack of interest in mediocrity. We don’t just "build apps"; we architect digital behavior using a blend of senior-level engineering and AI integration that actually serves a purpose. We’ve found that the best products aren't built by "yes-men," but by partners who value the integrity of the build as much as the vision itself. We aren't here to chase volume; we’re here to engineer the versions of the future that are actually worth using.

    New York, New York, USA
    41 employees (3 in marketing)

    Headcount Trend

    Current headcount: ~41

    Marketing Team

    Marketing Team Size
    2 (5% of company)