Responsibilities

• Own all paid and organic customer acquisition channels, providing daily, weekly and monthly reporting to the executive team, including key marketing performance, pacing updates, and test results
• Manage our multi-million-dollar media budget and annual growth targets – including owning forecasting, channel allocations, and changes in spend strategy
• Assist sales teams in driving conversions
• Perform continuous iteration, experimentation, and improvement on SEO and website CRO
• Manage and mentor a high performing team of growth marketing professionals
• Drive internal enablement/evangelism of product features and capabilities, and external customer communications as the Mindbody product evolves over time
• Represent marketing in cross-functional projects, providing timely data insights to help drive commercial decisions and tradeoffs
• Stay current on new tactics, tools, and partners that can improve performance

Requirements

• 15+ years in growth marketing, consulting or finance in the technology space
• Deep understanding of B2B SaaS subscription business models, unit economics, and sales/GTM
• Relevant marketing experience includes: Planning & executing channel strategies and paid media campaigns, budget management, high velocity experimentation, and data-driven decision-making
• People management experience, with demonstrated experience building and developing teams in a fast-paceddynamic environment.
• Hands-on experience running paid media (Facebook, Instagram, Google Ads, Apple Ads) - not just through an agency
• Very strong knowledge of data analytics and tools (e.g. Google Analytics, Tableau, SQL, Excel)