VP of Marketing

New York City, NY (Hybrid)

$240K/yr – $280K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale Arketa's marketing engine end-to-end—from positioning and brand to paid acquisition and lifecycle—anchored in revenue impact and AI-powered efficiency.

  • End-to-end marketing strategy: Build a unified plan across positioning, brand, paid, lifecycle, and partnerships to drive qualified pipeline.
  • AI-driven scale: Implement tooling and automation to boost output and efficiency before expanding headcount.
  • Revenue alignment: Tie all marketing motions to pipeline, working with Sales and RevOps to accelerate demos and close rates.

Job Description

Own and scale Arketa's marketing engine end-to-end—from positioning and brand to paid acquisition and lifecycle—anchored in revenue impact and AI-powered efficiency.

  • End-to-end marketing strategy: Build a unified plan across positioning, brand, paid, lifecycle, and partnerships to drive qualified pipeline.
  • AI-driven scale: Implement tooling and automation to boost output and efficiency before expanding headcount.
  • Revenue alignment: Tie all marketing motions to pipeline, working with Sales and RevOps to accelerate demos and close rates.
Arketa logo

Arketa

Arketa is an all-in-1 business platform designed to run and grow modern fitness businesses - from individual instructors to multi-location studios. Our intuitive platform brings together everything fitness entrepreneurs need in one place, from scheduling classes and managing payments to selling on-demand content.

Founded in 2020
New York, New York, USA
95 employees (11 in marketing)