Own the brand and category narrative. Build the company into the category-defining name in its market, with positioning and a story that compounds enterprise value and resonates with customers, partners, and future acquirers. Build a scalable, accountable demand engine. Stand up a predictable marketing-sourced pipeline across both the direct enterprise and indirect/partner motions, with clean attribution from spend to pipeline to bookings and ARR. Lead product marketing and positioning. Sharpen messaging, packaging, and competitive differentiation across the platform and solutions, reinforcing the shift toward high-margin recurring revenue. Tie marketing to the financial story. Own marketing's contribution to CAC, payback, sales efficiency, and net revenue retention — instrumenting the funnel so growth is repeatable and defensible in diligence. Scale and develop the marketing organization. Recruit, structure, and lead a high-performing team across brand, product marketing, demand generation, corporate communications, and marketing operations as headcount and complexity grow. Elevate the company's external profile. Lead PR and thought leadership to build credibility with customers,, the market, and strategic partners - drive thoughtful evolution of the brand’s voice and positioning through published articles and curated events Operate as a go-to-market leader. Align tightly with Sales, Partnerships, and Product across a single revenue lifecycle — drive demand generation and partner to reinforce the customer journey with Customer Success leadership Functional Ownership & Strategy: Define, oversee, and execute Arcadia's holistic marketing strategy, ensuring complete alignment with our broader business direction and commercial growth goals. Marketing Modernization: Serve as a Strategic Integrator by identifying high-level opportunities for AI to optimize marketing department operations, collaborating with technical teams to deploy robust AI solutions and automated workflows. Operational Excellence: Set and drive the bar for operational excellence across the marketing organization, working closely with the CCO and executive team to proactively identify growth opportunities and dismantle roadblocks.