Drive pdfFiller's marketing leadership across PLG, brand and growth from acquisition to expansion.

• Own the integrated marketing strategy and customer lifecycle management across acquisition, activation, retention and expansion.
• Own product marketing strategy, including positioning, messaging, competitive intelligence, go-to-market planning, and new feature launch execution.
• Lead and optimize PLG motions, including trial-to-paid conversion, onboarding, lifecycle engagement, and self-serve expansion.
• Define clear ICP segmentation and differentiated messaging to strengthen competitive positioning.
• Leverage AI-driven tools and insights to improve targeting, personalization, campaign efficiency, and decision-making.
• Oversee marketing performance metrics including CAC, LTV, funnel conversion, and revenue contribution, ensuring disciplined investment decisions.
• Collaborate with central/shared marketing resources and portfolio marketing leadership to align priorities and maximize impact.
• Lead management of pdfFiller’s PPC and SEO strategies, leveraging pdfFiller’s proprietary “marketing engine”, $XXM marketing budget and dotted line management of pdfFiller’s 50+ person centralized marketing team.
• Define and evolve pdfFiller’s brand strategy, ensuring a modern, differentiated market narrative that drives both perception and measurable growth.

Requirements

• 10+ years of progressive marketing leadership experience in SaaS, including experience scaling a business beyond $10M and ideally $100M ARR.
• Proven experience leading PLG strategies, including activation, self-serve conversion, and expansion.
• Strong track record in performance marketing with deep fluency in SaaS unit economics.
• Demonstrated experience incorporating AI or advanced analytics into marketing strategy and optimization.
• Success partnering closely with Product on pricing, packaging, and go-to-market execution.
• Strong analytical mindset with experience building forecasting models, dashboards, and experimentation frameworks.
• Clear, confident leadership presence with the ability to influence senior stakeholders and translate strategy into measurable business results.
• Experience operating in matrixed or portfolio environments with shared marketing resources.

Benefits

• Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
• Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
• Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
• Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
• Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
• Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
• Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.