Responsibilities

• Lead the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success
• Collaborate with Next executive-level leadership on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
• Responsible for providing high level strategic insights from campaign reporting, executing across all channels
• Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
• Develop & maintain strong understanding of all internal and external analytics tools, identify appropriate applications based on business needs
• Oversee development of strategic framework for quarterly plans, lead strategic client recommendations
• Lead the team’s understanding of client’s business and uncovering of motivations/needs; proactively learning about the business from a holistic perspective (e.g. quarterly earnings reports, overarching business trends)
• Seek innovative media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
• Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
• Responsible for agency revenue and profitability