Responsibilities

• Lead the creation and execution of integrated marketing strategies for a portfolio of distinct brands, ensuring alignment with overall business objectives and brand positioning.
• Oversee the development of brand strategies, including value proposition, positioning, and messaging frameworks for each brand.
• Champion consumer insights by leveraging market research, data analytics, and trend analysis to inform strategic decisions and identify growth opportunities.
• Define and refine core audience segments for each brand, ensuring all marketing initiatives are targeted and relevant.
• Develop and manage annual integrated marketing calendars, coordinating campaign launches, go-to-market strategy and execution, and key brand moments across channels.
• Oversee the creation of multi-channel marketing plans (digital, social, experiential, traditional, etc.) that drive brand awareness, engagement, and conversion.
• Oversee the creative team that supports each brand, ensuring brand modernization and evolution while delivering compelling, consistent, and on-brand assets.
• Partner with brand stakeholders and collaborate with cross-functional partners to develop and ensure the execution of marketing plans.
• Manage and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

Requirements

• Bachelor's degree required.
• 15+ years of relevant fitness and project management experience.
• Proven track record of building and managing key projects.
• Excellent communication and stakeholder management skills, with experience presenting to executives and boards.
• Experience working within franchise, retail, hospitality, fitness, or multi-location consumer brands is strongly preferred.

Preferred

• Passion for fitness, wellness, or women’s health brands.
• Experience in community-driven or membership businesses.
• Growth mindset and proactive work style.
• Comfortable working in a high-growth organization.