Responsibilities

• Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.
• Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion
• Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome
• Drive growth by expanding and optimizing key performance marketing channels, including:
• SEM (core growth driver)
• Paid Social
• Programmatic / Display
• Affiliate / Partner / Aggregator channels
• Experience driving a high-velocity testing culture
• Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team.

Requirements

• 15+ years in performance marketing with a strong lead generation focus
• Experience managing large-scale paid media budgets
• Deep expertise across multiple channels:
• SEM
• Paid Social
• Programmatic
• Affiliate / Partner ecosystems
• Proven ability to drive profitable growth at scale
• Strong analytical mindset with ability to make rapid, data-driven decisions
• Experience operating in:

Benefits

• Medical, dental, and vision insurance and 401(k) matching