VP, GTM Strategy & Systems

USA (Remote)

$275K/yr – $300K/yrSenior Level12+ years expFull time

Posted 2 weeks ago

Job Summary

Own and optimize the end-to-end GTM operating system spanning GTM Ops & Analytics, GTM Engineering, and GTM Apps, while driving AI-enabled automation and governance.

  • Define and govern the GTM data, processes, and technology foundation.
  • Lead cross-functional GTM teams and key operational workflows to improve efficiency and alignment.
  • Champion AI-powered automation to scale go-to-market capabilities without proportional headcount growth.

Job Description

Responsibilities

  • Own the GTM operating system across GTM Ops & Analytics, GTM Engineering, and GTM Apps, ensuring our people, processes, data, and technology work together as one system.
  • Lead revenue, marketing, and partner operations, including pipeline, forecasting, territory and quota planning, deal desk, renewals, services, funnel operations, lead routing, attribution, partner pipeline, and GTM performance reporting.
  • Build and evolve our GTM architecture, including process design, operating cadence, web and GTM infrastructure, and the AI/agent layer that runs across it.
  • Own the GTM technology ecosystem, including Salesforce, CPQ, marketing automation, integrations, APIs, MCP surfaces, permissions, and governance, ensuring our systems function as a coherent platform rather than disconnected tools.
  • Partner with AI and Engineering to identify, prioritize, and deploy high-impact agent and workflow automation use cases across the revenue funnel.
  • Build and lead the GTM Systems organization, including pillar leads and teams across architecture/engineering, applications, and operations/analytics, while establishing clear governance and accountability across functions.
  • Establish the GTM data foundation and operating cadence, creating shared definitions, clean data, trusted reporting, and a consistent rhythm for pipeline, forecasting, and business reviews.
  • Drive measurable GTM efficiency, using AI, automation, and better systems to increase organizational capacity without scaling headcount in lockstep with revenue.

Requirements

  • 12+ years of experience across GTM functions within enterprise SaaS, including experience navigating hypergrowth, transformation, and scaling operating discipline.
  • Proven experience building and owning GTM systems, data architecture, and operating infrastructure, rather than simply consuming reports or managing an inherited process.
  • Hands-on AI and automation experience in a GTM environment, including deploying agents or automated workflows and understanding governance, permissions, auditability, and data quality.
  • Deep expertise in the modern GTM technology stack, particularly Salesforce and its ecosystem, along with pipeline management, forecasting, revenue operations, and GTM analytics.
  • Experience building teams and operating capabilities from the ground up, including diagnosing gaps, defining the architecture, and making thoughtful hiring and investment decisions.
  • Strong ability to operate as both a hands-on builder and executive strategist, moving comfortably from stakeholder interviews and process diagnostics to architecture, prioritization, and organizational decisions.
  • Exceptional executive presence and cross-functional influence, with the ability to drive adoption, establish governance, and create alignment across Sales, Marketing, Customer Success, Services, Partnerships, Product, Engineering, Finance, and the CEO’s Office.
  • You’re comfortable making clear trade-offs and setting boundaries, knowing what belongs within GTM Systems and where ownership should remain with other functions.
  • You like occasional travel.
  • You value a collaborative, innovative, and fun culture and are excited about helping define what an AI-native go-to-market organization can look like in practice.
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Contentstack

4.2 Glassdoor

A great brand means nothing if it doesn’t connect with its audiences.Around the world, companies are falling short of their full brand expression, failing to capitalize on how they show up and interact with their audiences. And failing to break through the noise of their crowded marketplaces.Don’t blame them for a lack of vision. Blame it on the technology. The disjointed stacks of tools that don’t play well with each other. The inefficient workflows that waste time and frustrate everyone. The missing or mediocre data that might describe who a customer is, but give no clue to what they actually want.The old systems might’ve worked at one time. But times have changed, and a new era of digital experiences has arrived. Data-driven. AI-informed. Faster. More efficient.And we’re the ones driving it.At Contentstack, we aren’t just turning the page on digital experiences. We’ve rewritten the entire playbook from the ground up. And it all begins with the understanding that, to create something really special, we must first unlock data and content from the siloes they’ve been operating within.That means getting to know customers as people with unique wants and needs. And based on that understanding, deploying content that serves their interests.Put personalization front and center. Create memorable moments that matter to your audiences. Flex your brand in new and exciting ways. Do better, more creative work, using the tools of your choice and pave the way for bold new ideas. Find your voice. Cut through the noise. And express your brand to the fullest.

Founded in 2018
Austin, Texas, USA
691 employees (75 in marketing)
86% recommend to a friend
95% CEO approval

Salaries

Posted range

$275K/yr – $300K/yr

Taken straight from the job posting.

See all Contentstack salaries

Marketing Team

Marketing Team Size
53 (8% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
525.9M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%

Headcount Trend

Current headcount: ~690

Recent News

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VP, GTM Strategy & Systems

Contentstack · USA · Remote