• Cross-functional Leadership: Bring together senior marketing and sales leaders around a shared program plan; ensuring every function is aligned to and executing against the GTM strategy and programs set by the Chief Growth Officer.
• Strategic Bridge: Serve as the primary connection between Lumin's senior strategy body and the working execution council; bring strategic direction down into program execution and surface unresolved issues upward.
• Program Calendar: Own and maintain the integrated master program calendar across the full Growth org; the single source of truth for everything in market, visible to all functions, updated in real time.
• Cross-functional Accountability: Provide strategic leadership that ensures all functions deliver against their commitments by holding every function accountable to their program deliverables on time and on budget; not by owning their work but by maintaining the shared plan and the orchestration that keeps everyone aligned.
• Play Integration: Integrate account activation plays into the master program calendar; ensuring ABX motions connect to and amplify the broader programmatic motion rather than running independently. Maintain visibility of the full program calendar with the ABX team so they can leverage available content, campaigns, events, and assets in their account plays.
• Demand Program Orchestration: Orchestrate the integrated demand program calendar across Brand, Product Marketing, Campaign Operations, and ABX; ensuring product launches, campaigns, events, and account activation plays sequence into a single coordinated motion across both the new logo and client expansion sides of the commercial funnel, in accordance with the aligned strategy.
• Funnel Visibility: Use funnel conversion performance data in partnership with GTM Systems & Intelligence to inform program decisions; ensuring the program calendar and activation plays are continuously shaped by what is working and what needs to change across the prospect and client journey.
• Vendor & Partner Management: Provide strategic oversight of all external event and technology partners to ensure Lumin maximizes value, quality, and performance from every vendor relationship. This includes selecting best-fit partners, negotiating contracts, setting expectations, and ensuring all vendors operate as extensions of the marketing organization. Maintain a high bar for execution, alignment, and accountability across agencies, production partners, event vendors, and technology providers to support Lumin's broader marketing strategy and commercial goals.
• Team Leadership & Development: Build, lead, and mentor a high-performing marketing events team that operates with clarity, accountability, and a shared commitment to excellence. Establish the structure, roles, and capabilities needed to deliver against Lumin's growth strategy, while fostering a culture of collaboration, innovation, and continuous improvement, ensuring they are equipped to execute at a high level.
• Expansion Program Orchestration: Own the program orchestration layer for client expansion in accordance with the aligned strategy; ensuring marketing programs, campaigns, and events targeting existing clients are sequenced into a coordinated motion with the same rigor applied to the new logo funnel.
• CX Alignment: Serve as the primary program orchestration partner to the CX team; ensuring expansion plays, campaign sequences, and event touchpoints are integrated into the master program calendar and activated in coordination with client-facing teams.
• Expansion Funnel Visibility: Use expansion funnel data in partnership with GTM Systems & Intelligence to inform program decisions on the client side in accordance with the aligned strategy; ensuring the program calendar reflects what is driving retention, expansion pipeline, and upsell conversion.
• Partner Integration: Ensure partner marketing programs developed by Product Marketing and Strategic Partnerships are connected to the master program calendar and amplify the broader commercial motion.

Requirements

• 10+ years in B2B SaaS marketing with at least 3 years owning an integrated marketing, demand program, or events function end to end
• Proven ownership of a flagship proprietary conference or large-scale B2B event; strategy, P&L, cross-functional coordination, and commercial outcomes
• Track record orchestrating cross-functional marketing programs in a B2B SaaS environment; connecting multiple functions into a single coordinated motion
• Strong program management discipline; able to hold a complex cross-functional plan together and manage accountability across peer leaders without direct authority over their work
• Experience building integrated demand programs from scratch; not inheriting and optimizing but architecting from the ground up
• Working knowledge of marketing automation platforms at a strategic level
• Fluency in funnel metrics; conversion rate modeling, funnel diagnosis, and performance reporting
• Experience leading cross-functional programs with influence but not direct authority over execution partners
• Executive presence sufficient to chair a senior cross-functional council and represent Lumin on the Lumination stage

Preferred

• Financial services, fintech, or B2B enterprise SaaS background strongly preferred
• Experience working with executives and presenting at large industry events

Benefits

• Benefits include: We take care of our people with medical, dental, and vision insurance, a 401(k) with company match, flexible PTO plus 12 paid holidays, paid sick leave, and paid parental and family leave.
• We also offer a lifestyle spending account, tuition reimbursement, and a cell phone stipend.
• Additional details are provided during the interview process.