Commercial Activation Director
Purple
Lehi, UT (Remote)
$136K/yr - $160K/yrIn-houseFull-timeSenior level
1 day ago
VP, Growth & Segment Marketing
Newark, NJ (On-site)
$179K/yr – $268K/yrSenior Level15+ years expFull time
Posted 2 months ago
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Job Summary
Own the enterprise audience strategy and growth portfolio, turning data-driven insights into prioritized growth themes and cross-functional execution that improves acquisition, onboarding, conversion, and retention.
- Own and translate enterprise audience strategy into growth themes and investment decisions.
- Lead portfolio prioritization, resource allocation, and cross-functional alignment across GTM, product marketing, and analytics.
- Drive experimentation and KPI framework to optimize acquisition, onboarding, conversion, and retention.
Job Description
Define and continuously refine enterprise audience strategy, including segmentation, prioritization, and targeting approaches. Partnering closely with the Analytics team on segmentation definition and criteria.
Create concise, high-impact sections for responsibilities:
- Define and continuously refine enterprise audience strategy, including segmentation, prioritization, and targeting approaches. Partnering closely with the Analytics team on segmentation definition and criteria.
- Identify high-value growth opportunities using customer data, market dynamics, and business performance.
- Establish clear journey-level strategies (acquisition, onboarding, conversion, retention) tied to measurable outcomes.
- Translate enterprise strategy into a focused set of growth themes that guide investment and execution.
- Partner with Product Marketing to ensure growth strategy is translated effectively into business-aligned initiatives, while product launches are embedded in a holistic E2E audience-based approach.
- Own the growth portfolio across business units and product lines.
- Make and drive prioritization decisions based on expected impact, feasibility, and strategic alignment.
- Allocate resources (budget, capacity, and focus) across initiatives, ensuring disciplined use of investment.
- Lead structured prioritization processes (quarterly and ongoing), enforcing clarity and alignment across stakeholders.
- Drive tradeoff decisions and eliminate low-value or redundant work. Partner with Mar-Team team to ensure use of technology is embedded into the DNA of go-to-market execution for speed and efficiencies.
- Serves as the strategic business partner with paid media organization on all paid media strategies, investments, tactics and optimizations.
- Ensure all initiatives are fully defined before execution: target audience and segment; journeys and intervention point; clear objectives, KPIs, and expected outcomes; resource requirements, dependencies, and timeline.
- Partner with Product Marketing, Analytics and Channel teams to incorporate cross-functional inputs.
- Establish and enforce standards for initiative quality, preventing poorly defined work from entering execution.
- Partner with Channel teams to ensure GTM plans have end-to-end connected journeys across the appropriate paid, owned and earned channels.
- Accountable for GTM plan and partner with cross-functional partners for execution.
- Oversee external partners, driving best-in-class execution and use of AI to improve speed to market.
- Partner with Analytics team to define and maintain a standardized KPI framework (North Star, diagnostic, and supporting metrics) and democratize insight for real-time optimization.
- Monitor performance across the portfolio and identify opportunities to improve outcomes.
- Reallocate resources dynamically based on performance and changing priorities?Drive a culture of experimentation, testing, and continuous improvement across teams?Drive alignment across teams, reducing duplication, resolving conflicts, and ensuring coordinated execution
- 15+ years of experience in growth, strategy, performance marketing, or related leadership roles, with a demonstrated track record of driving measurable business outcomes
- Proven experience owning and managing portfolios of initiatives, including prioritization, tradeoff decisions, and resource allocation across competing demands
- Strong background in customer lifecycle marketing, including acquisition, conversion, retention, and lifetime value optimization
- Experience working in complex, matrixed organizations, with the ability to align multiple stakeholders across business units and functions
- Demonstrated success in building and scaling data-driven marketing programs, including experimentation, testing frameworks, and performance optimization
- Deep familiarity with marketing technology, analytics, and data ecosystems, with the ability to translate insights into strategic decisions
- Market competitive base salaries, with a yearly bonus potential at every level .
- Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave .
- 401(k) plan with company match (up to 4%).
- Company-funded pension plan.
- Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
- Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
- Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.
- To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers.
- Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Prudential Financial
Prudential Financial (NYSE:PRU) was founded on the belief that financial security should be within reach for everyone, and for over 140 years, we have helped our customers reach their potential and tackle life's challenges for now and future generations to come. Today, we are one of the world’s largest financial services institutions, offering individual and institutional clients a wide array of financial products and services. With operations in the United States, Asia, Europe and Latin America, we are known for delivering on our promises to our customers, and are recognized as a trusted brand and one of the world’s most admired companies. We also have one of the most recognized and trusted brand symbols: The Rock®, an icon of strength, stability, expertise and innovation. We measure our long-term success on our ability to deliver value for shareholders, meet customer needs, and attract and develop the best talent in our industry. We offer an inclusive work environment where employees can develop to their full potential, and give back to the communities where we live and work. (Pru.us/disclaimer)
