Responsibilities

• Improving conversion on existing channels
• Run the end-to-end funnel audit: ad → landing page → lead form → mentor call booking → deposit → enrolment.
• Drive CAC down by 20-30% on core channels (Meta, TikTok, Google/YouTube).
• Ship high-velocity tests on messaging, creative angles, landing pages, and credibility drivers (social proof, outcomes, mentor profiles, accreditation).
• Partner with sales to tighten handoff and shorten the sales cycle.
• Testing new funnels
• Design and ship new ways to engage prospects: application-first funnels, assessment funnels, cohort/event funnels, long-form content funnels, community-led funnels.
• Run a disciplined experimentation cadence with clear hypotheses, ship dates, and kill criteria.
• Double down ruthlessly on what works; kill what doesn’t within one cycle.
• Launching new channels

Requirements

• 7+ years in growth, performance, or acquisition marketing at a venture-backed, consumer or consumer-like business.
• Entrepreneurial mindset: you’ve either founded something, been early at a startup, or run a P&L you treated like your own. You think in hypotheses, bets, and unit economics, not decks.
• Strong numerical fluency. Comfortable with CAC, LTV, payback, channel attribution, and funnel maths without needing a deck to explain them.
• A portfolio of funnels and channels you have personally shipped — not managed agencies to ship.
• Creative judgement. You can brief, critique, and often write ad copy and landing page copy that converts.
• High agency, high velocity. You default to shipping, measuring, and iterating.
• Hungry to build, not just optimise. You want scope to invent, not just tune an existing machine.

Preferred

• Experience in high-ticket consumer, edtech or categories with a considered purchase and a longer sales cycle.
• Experience building or scaling affiliate and partnership channels.
• Founder experience, even if the company didn’t work out.