Own global demand & Growth outcomes by building a global demand engine and aligning with Sales, RevOps, and leadership to drive multi-geography pipeline and revenue impact.

• Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
• Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps.
• Architect and operationalize a unified funnel strategy for sales led motions with seamless experiences and shared accountability with Sales and RevOps.
• Lead end to end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and CRO, ABM, integrated campaigns, email and programmatic marketing.
• Identify, test, and scale the highest levers across channels and programs to drive qualified mid market and enterprise pipeline.
• Own enterprise marketing to sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization.
• Support expansion into new markets and geographies with scalable, repeatable demand frameworks.
• Partner with Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
• Define measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations.
• Build, coach, and scale a global team across demand generation, growth marketing, and performance functions.