Responsibilities

• Own global demand and growth outcomes; translate revenue goals into demand plans, forecasts, metrics, and execution roadmaps.
• Architect a unified funnel strategy for sales-led motions with clear handoffs and shared accountability with Sales and RevOps.
• Lead end-to-end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and CRO, ABM, integrated campaigns, email and programmatic marketing.
• Identify, test, and scale high-leverage demand channels, campaign types, and programs to drive qualified mid-market and enterprise pipeline.
• Own enterprise marketing-to-sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization.
• Support expansion into new markets and geographies with scalable, repeatable demand frameworks.
• Partner Across the Go-To-Market Organization; serve as a trusted partner to Sales on pipeline planning, account coverage, forecast credibility, and deal acceleration.
• Partner with Product Marketing and Brand to ensure demand programs are persona-driven, differentiated, and aligned to ICPs and priority use cases.
• Collaborate with Field Marketing on high-touch enterprise and executive programs, including ABM initiatives, roundtables, curated dinners, roadshows, and industry events.
• Operate with rigor and modernize how we work; define and own measurement frameworks, attribution models, and performance definitions with Revenue Operations.
• Inspect performance regularly, optimize spend and programs based on impact, and clearly communicate results, insights, and trade-offs to executive leadership.
• Act as executive sponsor for AI-driven transformation within Growth Marketing to increase experimentation velocity, team productivity, and marketing effectiveness.
• Build and lead a high-performing team across demand generation, growth marketing, and performance functions; clarify ownership, priorities, and success metrics while staying close to the work.

Requirements

• 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions.
• 7+ years in senior leadership roles with a proven ability to build and scale high-performing marketing teams.
• Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go-to-market environments.
• Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e.g., Salesforce, Eloqua or comparable platforms).
• Strong credibility with Sales and executive leadership, with a track record of building high-trust cross-functional partnerships.
• Excellent executive communication and storytelling skills.

Preferred

• Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments.
• Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI.
• Proven experience leading organizational change, operational modernization, or large-scale transformation initiatives.
• Experience operating in multinational organizations and supporting growth across mature and emerging markets.
• Ability to think strategically and craft and deliver vision for growth opportunities, align marketing initiatives with business objectives and anticipate market shifts.
• Spirit of innovation and adaptability with the mindset to experiment, iterate and adapt quickly to changing market conditions, customer behaviors and competitive landscapes.
• Empathy and emotional intelligence to understand team needs and customer pain points to drive buy-in.
• Willing to collaborate and share credit; open to feedback and values team success over individual recognition.