Responsibilities

• Own marketing performance metrics including CAC, ROAS, pipeline contribution, and channel ROI
• Continuously optimize marketing spend across acquisition channels based on performance data
• Build marketing analytics infrastructure and attribution models to inform growth decisions
• Identify and scale high-performing growth channels while eliminating underperforming investments
• Partner closely with sales leadership to drive measurable revenue outcomes

Requirements

• Strong understanding of performance marketing, marketing analytics, attribution models, and demand generation economics (CAC, ROAS, pipeline contribution).
• Proven experience optimizing marketing budgets across multiple channels
• Experience operating in high-growth or private equity–backed environments
• 5+ years of marketing leadership experience in B2B professional services
• Proven track record of building and scaling marketing engines across multi-brand or M&A environments
• Experience working with global, distributed teams; ideally across the US and India.
• High EQ, low ego, and the ability to balance vision with hands-on execution.

Preferred

• Schedule: Monday–Friday.
• Hours: Regular
• Work Type: Remote
• Benefits: Health insurance, paid leave, professional development support.

Benefits

• Health insurance, paid leave, professional development support.