VP, Growth Marketing at Genius Sports | New York City, NY | $260K/yr – $300K/yr

Genius Sports

VP, Growth Marketing

New York City, NY (Hybrid)

$260K/yr – $300K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own global growth engine, turning business goals into audience-focused multi-channel campaigns with sales alignment and measurable funnel impact.

Growth strategy: translate objectives into audience strategies, channel plans, and lifecycle programs.
Channel ownership: lead integrated campaigns across paid search/social/display, retargeting, events, and partnerships.
Sales alignment and measurement: tie campaigns to pipeline, define metrics, and optimize funnel performance.

Job Description

Responsibilities

Develop and lead the global growth marketing strategy across priority business areas, customer segments, and markets.
Build integrated marketing programs that drive awareness, engagement, qualified demand, pipeline growth, and revenue impact.
Partner with Sales and Revenue leadership to align marketing initiatives with commercial priorities, target accounts, and market opportunities.
Translate business objectives into audience strategies, campaign plans, channel approaches, and measurable marketing programs.
Identify opportunities to improve lead generation, account engagement, conversion rates, nurturing, and overall funnel performance.
Lead the planning and execution of integrated marketing campaigns across paid, owned, earned, and event-driven channels.
Partner with Product Marketing to ensure campaigns are grounded in strong positioning, customer value propositions, and market insights.
Collaborate with Field Marketing to align global campaigns with regional priorities, client events, trade shows, and sales activities.
Work closely with Communications, Content, Creative, and Sales Marketing teams to deliver compelling and commercially relevant campaigns.
Ensure campaigns include clear objectives, audience targeting, messaging, activation plans, sales follow-up motions, and performance metrics.

Genius Sports

NYSE: GENIGenius is the operating system for modern sport. Building technology and experiences to make sports even better.Our solutions across the global sports ecosystem are underpinned by our next generation big data and artificial intelligence platform, GeniusIQ. By ingesting and computing multiple real-time data feeds, GeniusIQ powers a wide range of functions and applications across sports performance and officiation, fan engagement, advertising, and sports betting.Founded in 2001, Genius Sports is now one of the world’s largest sports technology companies, working with the likes of the NFL, NBA, EPL, FIBA, ESPN, Sky Sports, Flutter, DraftKings and 100s more. We're headquartered in London and New York and have offices Los Angeles, Medellin, Tallinn, Sofia, Singapore, Lausanne, Manchester and Melbourne.Visit our Showcase Pages to discover more about our products.

Founded in 2001

London, England, GBR

3K employees (177 in marketing)

www.geniussports.com