VP, Growth - edX at 2U | Crystal City, TX | $271K/yr – $305K/yr

VP, Growth - edX

Crystal City, TX (Hybrid)

$271K/yr – $305K/yrSenior LevelFull time

Posted 5 months ago

Job Summary

Drive growth and marketing leadership for the edX platform, with a focus on scalable acquisition, SEO, and lifecycle programs.

Own day-to-day growth strategy and execution for the edX platform.
Must-have: 10+ years of growth, performance marketing, or digital leadership.
Standout: Washington-Baltimore metro HQ with in-office two days per week.

Job Description

Drive growth and marketing leadership for the edX platform, with a focus on scalable acquisition, SEO, and lifecycle programs.

Own day-to-day growth strategy and execution for the edX platform.
Must-have: 10+ years of growth, performance marketing, or digital leadership.
Standout: Washington-Baltimore metro HQ with in-office two days per week.

Responsibilities

Own the day-to-day marketing strategy and execution for the edX platform
Drive growth in platform traffic, learner acquisition, and conversion
Build the internal marketing capability for the platform
Define the team structure and partner with CMO in hiring key roles
Lead SEO and organic discovery strategy for the platform
Manage the annual paid media budget focused on efficient learner acquisition
Establish lifecycle marketing programs that move learners from discovery to enrollment
Partner with product and analytics teams to drive experimentation and performance measurement

Requirements

10+ years of experience in growth, performance marketing, or digital marketing leadership
Experience leading growth for an international consumer marketplace, digital platform, or large-scale content site
Demonstrated success driving organic traffic growth and customer acquisition at scale
Deep experience with SEO, organic discovery, and performance marketing channels
Experience managing marketing budgets and acquisition efficiency (CAC)
Experience building and scaling high-performing marketing teams
Priority given to candidates who live in the Washington-Baltimore metropolitan area and can come into HQ in Arlington, VA two days a week.

Benefits

Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
We offer comprehensive benefits (unique per country) and excellent work/life balance.

2U

2.8 Glassdoor

The company behind edX. We connect 99M+ learners to world-class, free-to-degree online education in partnership with top universities and industry experts.

Founded in 2008

Arlington, Virginia, USA

3K employees (209 in marketing)

2u.com

36% recommend to a friend

13% CEO approval