VP, Growth & Demand Systems

Los Angeles, CA (On-site)

$224K/yr – $311K/yrSenior Level10+ years expFull time

Posted 3 hrs ago

Job Summary

Own and scale the growth operating system and cross-functional growth program, partnering with Product, Engineering, and Analytics to embed growth into the collector experience, drive experimentation, and build scalable growth capabilities across multiple products and business lines.

  • Define and implement growth frameworks, cadences, and measurement systems
  • Lead a high-performing growth organization and ecosystem loops across the Fanatics Collect platform

Job Description

Responsibilities

  • Design and lead the growth operating system, including planning frameworks, measurement systems, experimentation processes, and operating cadences.
  • Partner with Product and Engineering to embed growth strategies throughout the collector experience, improving activation, engagement, retention, referrals, monetization, and cross-platform adoption.
  • Build and scale ecosystem growth loops that connect products and experiences across the Fanatics Collect platform.
  • Establish a best-in-class experimentation culture through A/B testing, incrementality measurement, cohort analysis, behavioral segmentation, retention modeling, marketplace analytics, and growth forecasting.
  • Develop scalable frameworks to identify, prioritize, and measure high-impact growth opportunities across multiple products and business lines.
  • Collaborate closely with Analytics and Data Science teams to improve decision-making through data-driven insights and predictive modeling.
  • Serve as a strategic partner to Product, Commercial, Growth, and Data leadership, driving alignment and influencing cross-functional priorities.
  • Define and monitor the key collector behaviors that contribute to long-term customer value and ecosystem participation.
  • Foster a culture of continuous experimentation, learning, and operational excellence across the organization.
  • Build and lead a high-performing growth organization capable of supporting the company's long-term strategic objectives.

Requirements

  • Bachelor's degree in Business, Marketing, Engineering, Computer Science, Economics, or a related field; MBA or advanced degree preferred.
  • 10+ years of progressive leadership experience in Growth, Product Growth, Marketplace Growth, Growth Strategy, or related disciplines within consumer technology companies.
  • Proven success scaling high-growth marketplace, fintech, ecommerce, SaaS, or consumer technology platforms.
  • Deep understanding of product-led growth, customer lifecycle management, activation, engagement, retention, monetization, referral systems, and network effects.
  • Extensive experience partnering with Product and Engineering organizations to build growth capabilities directly into digital products.
  • Strong expertise in experimentation methodologies, A/B testing, analytics, forecasting, behavioral segmentation, and data-driven decision making.
  • Demonstrated experience building scalable operating frameworks, growth systems, and high-performing teams.
  • Exceptional analytical, strategic thinking, and problem-solving skills with the ability to translate complex data into actionable business insights.
  • Excellent executive communication and stakeholder management skills with a proven ability to influence across cross-functional organizations.
  • Experience with modern analytics, experimentation, and business intelligence platforms is strongly preferred.

Preferred

  • MBA or advanced degree preferred
  • Experience with modern analytics, experimentation, and business intelligence platforms is strongly preferred.

Salaries

Posted range

$224K/yr – $311K/yr

Taken straight from the job posting.

Growth Marketing median pay in the United States

$120K/yr

Most earn $90K to $170K. Based on 2,623 salaries, including bonus and equity.

See all Fanatics Collectibles salaries

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VP, Growth & Demand Systems

Fanatics Collectibles · Los Angeles, CA · On-site