VP, Global Brand Marketing

Responsibilities

• Translate Company Strategy: Convert overall company strategy into a comprehensive brand strategy and a multi-year global GTM roadmap.
• Keeper of Distinctions: Act as the primary owner of brand distinctions across the multi-brand portfolio, ensuring each brand serves a unique consumer segment to minimize internal overlap and cannibalization.
• Organizational Design: Define and execute the organizational structure for a global brand center of excellence that maintains consistent global standards while allowing for localized execution.
• Accountability for Brand KPIs: Take full responsibility for global brand health metrics, including awareness, consideration, and overall brand equity targets.
• Agency Management: Partner with brand agency to lead rebranding and repositioning of our core brands.
• Cross-Functional Partnership: Work closely with Product, Engineering, and Performance Marketing to drive a seamless and consistent brand experience throughout the entire customer journey.
• Business Unit Alignment: Partner with BU Presidents to align brand identities with specific business priorities and unique consumer needs.
• Unified Data Ecosystem: Collaborate with the Analytics team to enhance brand health tracking and attribution modeling within a unified data environment.
• Upper and Mid-Funnel Strategy: Lead GTM execution for mid- and upper-funnel strategies (including Meta, Influencer Marketing, Programmatic, and OTT/Linear TV) to drive mass awareness and consideration.
• Scale via AI: Identify and implement AI tools to scale marketing efforts , moving beyond basic prompt-and-response actions to drive creative efficiency and sophisticated personalization at scale.
• Test-and-Learn Framework: Institutionalize a rigorous "pilot-first" mindset with clear measurement criteria to validate brand ROI before broader rollout.

Requirements

• Brand Builder: Proven track record of building brands from scratch and successfully scaling them from initial performance marketing foundations into mass-market adoption.
• Strategic Planning: Deep expertise in translating company strategy into integrated brand strategy and complex GTM plans.
• B2C Leadership: Significant brand leadership experience within digital B2C environments (e.g., digital products, subscription services, or e-commerce).
• Data Fluency: High proficiency in using data, attribution modeling, and brand lift studies to inform strategic outcomes.
• Leadership Attributes - High emotional intelligence and an adaptable leadership style. - A clear ability to build followership and influence at all levels of a global organization. - Embodying Ingenio’s values: Think like an owner. Stay humble. Challenge limiting beliefs.

Nice To Have

• AI-Forward Mindset: Familiarity with using advanced AI tools to scale creative production, market research, and overall brand operations.
• Management Experience: Experience building and leading high-performing in-house brand and creative capabilities from the ground up.
• Vertical Curiosity: Familiarity or genuine curiosity about the spiritual wellness and personal growth markets.

Benefits

• - Opportunity to work alongside a friendly, talented, and highly collaborative team
• - Premium medical, dental, and vision insurance
• - Generous holiday and PTO policies (including Birthday PTO!)
• - Summer Fridays
• - Technology stipend
• - 401k matching program
• - Lunch
• - Wellness allowance
• - Training and development opportunities and allowance
• - Fun and inclusive in-person and virtual events