Responsibilities

• Brand Strategy & Positioning : Developing comprehensive strategies to differentiate the company from competitors, increase market share, and capture the target audience's attention.
• Brand Consistency : Enforcing brand guidelines across all external channels (advertising, packaging, digital) and internal communications to build consumer trust and loyalty.
• Brand Sentiment Tracking: Capturing consumer insights, competitor activities, and industry trends to refine the brand's positioning and measure the success of ongoing brand initiatives.
• Creative Development: Guiding the ideation and execution of major brand marketing initiatives, working closely with internal and external creative teams, communications and regional business units.
• Creative Production & Distribution: Creating and managing the high scale, efficient and cost effective production of create output for the company and, providing support for regional marketers and partners.

Requirements

• Transformation Leadership – This leader must have significant experience in transforming a company’s brand and creative operations.
• Up-scaling current brand sentiment, growth and share of voice in the market; Possessing the ability to aggregate data metrics to measure and report brand performance to the company executives.
• Rehabilitating the visual and editorial brand messaging to encourage new customer growth across retail, social media, partner and in particular in digital channels.
• Managing high velocity, scaled creative asset production, ensuring a cost-effective approach for talent, asset acquisition, ownership and shared access rights.
• Building a team of brand and creative resources who are talented, agile and business-minded, comfortable in working globally and across time zones.
• Enabling creative assignments for multi-media channel media programs
• Managing agencies, partners, freelancers and external partners, some offshore.
• Using AI and marketing automation for effective agility and speed without compromising brand authenticity, credibility or reputation
• Financial responsibility of budget and performance targets
• be highly skilled in presenting and influencing at all levels of the organization. Must possess ability and desire to coach a team

Benefits

• You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
• Parental Leave
• Family First Programs
• Medical, Dental, and Life Insurance
• Tuition Repayment Assistance Program