Responsibilities

• Develop and implement strategic campaigns and communications plans to effectively convey the company's mission, values, and achievements.
• Turn data-driven and business insight messaging into impactful content. Write and tailor public facing materials, including print materials, press releases, op-eds, podcasts and other communications and collateral that resonate with diverse external audiences, ensuring consistency in messaging across various channels.
• Work closely with a variety of internal stakeholders across marketing teams, internal communications teams, social media teams and government affairs to drive our company and product narratives in the media and among other stakeholders.
• Build media relations campaigns for consumer reporters and audiences including pet owners, as well as provider partners, that build awareness for our products and services and drive acquisition.
• Build earned and paid external-facing collateral and amplification materials for campaigns, products, services and company executives.
• Execute media partnerships and paid media campaigns; facilitate local sponsorships with third parties. Cultivate meaningful relationships with trade associations, third party policy influencers, media, think tanks and academic partners.

Requirements

• Bachelor's degree. In lieu of degree, HS Diploma/GED and 10 years of relevant experience in public affairs, government relations, or a related field.
• 8+ years of progressive external communications/public relations experience, with a strong track record of leading comprehensive PR and thought leadership programs.
• At least 3 years of experience executing and or leading Paid, Earned, Social and Owned Media campaigns
• At least 5 years working with and/or managing external public relations agency teams.
• Ability to travel up to 15% of your time.

Preferred

• Proven success in developing and driving comprehensive public relations strategies.
• Strong understanding of the health and wellness and/or financial services industries is a plus.
• Excellent written and verbal communication skills, with the ability to articulate complex issues in a clear and concise manner.
• Demonstrated ability to build and maintain relationships with key partners, including business partners, media, and influencers.
• Ability to lead cross-channel campaigns, including external relations, internal relations, social media and more.
• Experience in crisis management and the ability to navigate high-pressure situations.
• Ability to work independently and collaboratively, using sound judgment in making decisions, balance multiple priorities, and communicate proactively with stakeholders about project risks or uncertainties.
• Ability to prioritize and manage a high volume of detailed work with conflicting priorities, and deliver on a tight deadline.
• Trustworthy and able to keep highly sensitive information confidential.