Develop and champion a cutting-edge experiential marketing practice that aligns with client objectives and company growth goals, integrating seamlessly with our out-of-home and mobility marketing offerings. Lead the development and execution of diverse experiential campaigns, from pop-ups and interactive installations to large-scale events and brand immersions. Translate client briefs/RFP’s and marketing objectives into executable experiential plans that balance creativity with operational feasibility and financial discipline. Oversee all project phases, creative development, budgeting, vendor selection/management, logistics permitting, production, and flawless on-site execution. Maintain a solutions-oriented approach to delivering complex programs within budgetary and contractual parameters. Work closely with Sales, Operations, Creative, and Finance teams to align experiential programs with broader campaigns and business objectives. Present activation plans, budgets, and post-project financials to clients and internal stakeholders. Foster a shared commitment to delivering high-quality experiences within defined budget parameters. Develop comprehensive budgets for all experiential activations, including materials, labor, logistics, vendor costs, and contingencies. Oversee P&L for each program, ensuring alignment with margin targets and company financial objectives.