Responsibilities

• Knowledge
• - Deep understanding of Direct-to-Consumer (DTC) marketing within the pharmaceutical industry, including regulatory considerations and patient engagement strategies
• - Expert knowledge of all DTC media channels – television, digital, social, programmatic, out-of-home and emerging platforms and how they integrate to create a cohesive media ecosystem
• - Proficiency in television planning, including audience segmentation, media mix modeling and campaign performance evaluation
• - Strong grasp of data-driven decision-making and media measurement frameworks (reach, frequency, ROI, brand lift, etc.)
• - Awareness of current and emerging trends in consumer media consumption, digital transformation and healthcare communications
• - Knowledge of broader marketing practice, including creative, strategy, analytics and how each discipline contributes to brand success
• Managing and Leading Others
• - Lead, mentor and develop team members while fostering collaboration, curiosity and accountability
• - Provide ongoing coaching, performance feedback and professional development opportunities to direct reports

Requirements

• 9+ years of experience in media planning with at least 3 years focused on pharmaceutical or healthcare brands
• Proven expertise in pharmaceutical DTC media planning and television strategy
• Strong understanding of cross-channel integration and omnichannel marketing
• Excellent analytical, organizational and communication skills
• Bachelor’s degree in Marketing, Communications, Advertising or related field (Master’s degree a plus)
• Ability to work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple projects and tasks effectively with flawless customer–centric focus
• Strong leadership and/or management experience, including mentoring junior team members and building a team
• Exhibits strong initiative, sound attention to detail and ability to think strategically
• Impeccable written and verbal communication skills
• Self-starter, who can work independently and in team environment