VP Director of Commerce (Retail Media)

Responsibilities

• Manage growing media team in the planning and activation of campaigns across retail media, search & display including: Amazon, Walmart Media Group, Kroger, Target Roundel, and retail networks such as Criteo and Epsilon Retail Media, DoorDash, Instacart, Ahold, etc.
• Lead the client businesses across retail media ensuring all activities across strategy, buying and measurement meet client business objectives and expectations
• Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key retail partners
• Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations.
• Identifying client issues and opportunities to develop new business opportunities within existing business.
• Spearheading the development of search strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy).
• Directing long-term and short-term strategic marketing efforts to meet both market share and sales goals.
• Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
• Oversight of billing and operations
• Understand and explain attribution model across retail search partners.

Requirements

• A four-year degree and 10+ years of digital media experience, 4+ years of Retail Media experience
• Prior experience managing team of 8+ FTEs
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. self-service search and display experience preferred).
• Keen attention to detail and an analytical approach to achieving objectives.
• Understanding and experience with campaign automation tools (i.e., Skai, Pacvue).
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel).
• Strong ability to understand client objectives and how they translate into search and media strategies.
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others.
• Willingness to travel as needed – you’re open to new places, new faces and new ideas.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.