VP, Direct Marketing - Customer Acquisition at BillGO, Inc. | Fort Collins, CO | $173K/yr – $263K/yr

VP, Direct Marketing - Customer Acquisition

Fort Collins, CO (On-site)

$173K/yr – $263K/yrSenior Level10+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Lead multi-channel direct marketing to acquire small business customers and optimize the funnel, with data-driven measurement and team leadership.

Must-have: Own multi-channel acquisition strategy and metrics (CAC, LTV/CAC)
Standout: Scale cross-functional programs across email, direct mail, and digital
Manage a growing direct marketing team and martech/vendor ecosystem

Own the direct marketing acquisition strategy across channels (email, direct mail, digital, and emerging channels)
Define channel mix, investment strategy, and growth plans to drive efficient customer acquisition
Continuously evaluate and scale high-performing channels and tactics
Oversee development and execution of targeted, high-performing campaigns (segmentation, creative, messaging, CTA)
Ensure ongoing optimization of landing pages, messaging, and conversion paths
Drive a structured test-and-learn agenda across channels and campaigns
Own key acquisition metrics including CAC, LTC/CAC
Ensure all elements of the response and conversion funnel are attributed, and managed from a performance perspective
Establish and evolve measurement frameworks, attribution, and reporting
Deliver analytical insights to deliver business performance and drive continuous improvement

10+ years of experience in performance marketing or direct marketing, with a focus on acquiring consumers and/or small business at scale
Strong understanding of key customer acquisition levers (response & value) that impact economic outcome metrics like CAC and LTV/CAC
Proven track record of scaling multi-channel direct marketing programs, with expertise across email, direct mail, digital marketing
Experience building and scaling marketing teams
Experience managing martech stacks and vendor ecosystems
Strong cross-functional leadership experience

Experience in fintech, payments, banking, or lending
Familiarity with data-driven targeting, identity resolution, and addressability challenges
Ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work