VP, Digital & Growth Marketing

USA (On-site)

$225K/yr – $300K/yrSenior Level15+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global demand and pipeline for Dataiku at scale, aligning sales, product marketing, and web across regions.

  • Own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth.
  • Must-have: 15+ years in B2B marketing leading global multi-channel demand programs.
  • Standout: Proven revenue impact and data-driven attribution across SaaS/enterprise.

Job Description

Drive global demand and pipeline for Dataiku at scale, aligning sales, product marketing, and web across regions.

  • Own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth.
  • Drive alignment with Sales, Product Marketing, and Field Marketing to ensure full-funnel visibility, shared metrics, and revenue accountability.
  • Lead and mentor a global team of high-performing marketers across campaign, digital, content, and web disciplines.
  • Design and execute global and regional campaigns aligned to priority segments, industries, and product plays.
  • Partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand.
  • Ensure every campaign has clear success metrics tied to pipeline, revenue, and ROI.
  • Manage paid, owned, and earned channels—including search, display, social, syndication, and ABM—to deliver predictable, scalable pipeline generation.
  • Optimize media mix and channel strategy to improve conversion efficiency and maximize ROI.
  • Partner with Marketing Ops, Sales Ops and Finance to ensure accurate attribution and performance measurement.
  • Lead the creation and distribution of high-impact content—thought leadership, product stories, customer case studies, and videos—that engage target personas across the buyer journey.

Requirements

  • Bachelor’s degree in marketing, business, or related field; MBA or advanced degree preferred.
  • 15+ years of experience in B2B marketing with proven success leading global digital and demand-generation functions in high-growth SaaS or enterprise technology companies.
  • Demonstrated track record of building and scaling multi-channel demand engines that drive measurable revenue impact.
  • Deep expertise in integrated campaign strategy, paid media, SEO, marketing automation, and digital analytics.
  • Strong command of content strategy and storytelling to influence complex B2B buying cycles.
  • Proficiency with marketing technology stacks (CRM, MAP, analytics, ABM, and personalization tools).
  • Analytical and commercially minded leader who can translate marketing performance into business impact.
  • Exceptional leadership, collaboration, and communication skills; able to influence at all levels.

Preferred

  • MBA or advanced degree preferred

Benefits

  • stock options
  • medical, dental, and vision plans
  • flexible spending accounts
  • pre-tax commuter benefits
  • a 401k company match
  • paid vacations and sick leave
  • paid parental leave
  • employer paid disability coverage
  • additional health and wellbeing perks and benefits
Dataiku logo

Dataiku

3.4 Glassdoor

Dataiku is The Universal AI PlatformTM, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents. Aggressively agnostic, it integrates with all clouds, data platforms, AI services, and legacy systems to ensure full technology optionality — empowering customers to future-proof their AI initiatives. Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to build with AI using their existing skills and knowledge. Designed for the most demanding enterprise environments, Dataiku builds governance into every part of the platform, ensuring regulatory compliance and complete business alignment.More than 700 companies worldwide use Dataiku, including leaders across industries including life sciences, logistics, retail, manufacturing, energy, financial services, software, and technology. With a strong focus on the Forbes Global 2000, Dataiku also supports non-profits and academic institutions through its AI-for-Good initiatives.

Founded in 2013
New York, New York, USA
1.6K employees (94 in marketing)
59% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
282.9K
Monthly Google Ads Budget
$89.3K
Traffic Source Mix
Search
44.9%
Direct
42%
Referral
9.1%
Social
2.2%
Paid
1.7%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
71 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$846.8M
Last Raise
$200M
Series F, 3 years ago

Funding History

  • Dec 2022
    Series F • $200M
  • Aug 2021
    Series E • $400M
  • Apr 2021
    Series Unknown

Recent News