UF Health Shands Hospital

VP, Deputy MarComms Officer

Gainesville, FL

Salary Not AvailableDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own enterprise marketing and communications strategy with executive-level advisory, driving transformation, cross-functional alignment, and a cohesive brand narrative across UF Health stakeholders.

  • Responsibilities: Own the enterprise narrative and key initiatives, aligning brand, growth and reputation with organizational goals.
  • Operations and governance: Lead budget, vendor management, process improvements, and escalation for cross-team marketing needs.
  • Executive advisory and transformation: Advise senior leaders on risk, crisis comms, regulatory alignment and continuous capability modernization.

Job Description

Responsibilities

  • Partner with the CMCO to shape and continuously refine enterprise marketing and communications strategy
  • Drive execution of strategic priorities, ensuring alignment of messaging, campaigns and initiatives with organizational goals
  • Ensure integration of brand, growth and reputation strategies into a cohesive enterprise narrative
  • Serve as a senior advisor to executive leadership on marketing, communications and reputational considerations
  • Oversee day-to-day division operations, including resource allocation, workflow optimization, process improvement and cross-team coordination; serve as a primary escalation point for any challenges or issues, including triaging of requests and prioritization of marketing or communication needs
  • Drive continuous improvement in processes, tools and ways of working to enhance efficiency and effectiveness
  • Manage annual budget planning and monthly financial oversight for the division, including tracking spend, identifying efficiency opportunities and preparing financial summaries for leadership
  • Oversee contract management for vendors and freelancers; support other MarComm leaders (e.g., Marketing Lead) as needed to assess vendor and/or agency performance
  • Oversee MarComm’s role in transformation initiatives to support UF Health strategic objectives and continuous improvement
  • Identify and implement industry-leading practices to modernize capabilities and improve outcomes; expands division’s data analytics capabilities

Requirements

  • Bachelor’s degree in marketing, communications, journalism, business or related field required
  • 12-15+ years of progressive leadership experience in marketing and/or communications or related field
  • Significant experience operating in a complex, matrixed organization
  • Demonstrated success leading multidisciplinary teams and working collaboratively in a fast-paced environment
  • Proven track record of driving operational excellence, transformation and measurable business impact

Preferred

  • Master’s degree in relevant area of specialization