Responsibilities

• Build and lead Viral Nation’s enterprise demand generation strategy across paid, content, SEO, GEO, lifecycle, website conversion, retargeting, events, and executive-led demand programs.
• Drive measurable quarter-over-quarter growth in SQLs and qualified pipeline from priority enterprise accounts.
• Define and continuously refine ICP strategy, account segmentation, audience targeting, and funnel design in partnership with sales and RevOps.
• Build a rigorous operating cadence around dashboards, performance reviews, testing, attribution, and channel optimization.
• Design AI-enabled marketing workflows that materially improve throughput, targeting quality, personalization, experimentation speed, and team leverage.
• Partner with leadership on positioning, category narrative, thought leadership, and messaging that wins the attention of senior marketing buyers.
• Lead and develop the team responsible for enterprise demand generation while ensuring brand and content efforts support pipeline creation, not just awareness.
• Deliver sharper ICP focus, cleaner funnel math, and a stronger sales-marketing rhythm within the first 6 months, building toward repeatable quarter-over-quarter SQL and pipeline growth by 12 months.