Responsibilities

• Develop and execute a scalable demand generation strategy focused on mid-market and enterprise segments, optimizing channels like SEM, webinars, and content marketing.
• Assess, structure, and lead a team of marketers, providing mentorship and driving high performance across partner marketing, SEM, email, and webinars.
• Partner closely with sales leadership to redefine lead flow processes, improve lead scoring, and optimize funnel conversion rates.
• Own marketing-attributed pipeline goals, leveraging advanced analytics and reporting to provide visibility into campaign performance and ROI.
• Collaborate with the CMO and marketing peers to align demand generation initiatives with overarching go-to-market strategies, ensuring consistency in messaging and execution.
• Evaluate and manage the marketing budget, allocating resources to maximize impact across key channels.
• Introduce innovative approaches leveraging AI and automation to enhance speed and efficiency.
• Strengthen cross-functional relationships with sales, product, and marketing operations to ensure alignment on revenue goals.