Responsibilities

• Develop and own the overall demand generation strategy aligned with company growth and revenue objectives.
• Lead the planning, execution, and optimization of multi-channel demand generation campaigns across email marketing, paid media, webinars, SMS, partnerships, and outbound programs.
• Build scalable pipeline generation strategies that consistently deliver qualified leads and revenue opportunities for the sales organization.
• Establish and optimize full-funnel lead nurturing frameworks to improve lead quality, conversion rates, and customer acquisition efficiency.
• Drive innovation and experimentation across acquisition channels, leveraging data-driven insights to improve engagement, conversion, and ROI.
• Partner closely with Business Development, Client Success, Operations, and Executive Leadership to align marketing initiatives with pipeline and revenue targets.
• Own marketing operations, automation, CRM strategy, lead scoring models, attribution reporting, and funnel analytics.
• Develop sophisticated reporting frameworks, forecasting models, and performance dashboards to measure campaign effectiveness and business impact.
• Oversee database strategy and audience segmentation to ensure scalable and accurate prospect targeting.
• Lead the development of high-performing sales enablement and outbound communication assets including email sequences, landing pages, whitepapers, webinars, case studies, and thought leadership content.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
• 12+ years of experience in demand generation, growth marketing, digital marketing, or revenue marketing roles, with significant leadership experience.
• Proven success in scaling B2B SaaS demand generation functions and driving measurable pipeline and revenue growth.
• Strong expertise in outbound marketing, lifecycle marketing, performance marketing, and marketing automation.
• Experience leading large-scale, data-driven marketing strategies across multiple acquisition channels.
• Deep understanding of CRM systems, marketing automation platforms, attribution modeling, and analytics tools.
• Demonstrated experience managing and mentoring high-performing marketing teams.
• Strong analytical mindset with the ability to translate complex data into actionable business strategies.
• Exceptional communication, leadership, stakeholder management, and cross-functional collaboration skills.
• Experience working in fast-paced, high-growth environments with evolving business priorities.