Responsibilities

• Develop and execute a comprehensive demand generation strategy focused on building strong, measurable pipeline revenue
• Own and manage paid advertising across a diverse channel mix including LinkedIn, Google Ads, Meta, X (Twitter), Bing, Reddit, and emerging platforms — optimizing each for ROI and pipeline contribution
• Plan and execute highly targeted ABM programs to engage strategic accounts and key decision-makers, coordinating closely with sales on personalized, multi-touch campaigns
• Bring fresh, creative thinking to demand generation — generate novel campaign concepts and launch new initiatives that cut through the clutter in the B2B cybersecurity/data space
• Manage budget allocation across channels, including video production and creative development, ensuring efficient spend and measurable outcomes
• Leverage HubSpot to build and optimize marketing automation workflows, lead scoring models, email nurture programs, and attribution reporting — serving as the marketing liaison for HubSpot in close partnership with Operations
• Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates, reduce acquisition costs, and maximize efficiency across the funnel

Requirements

• 8+ years of experience in demand generation, growth marketing, or performance marketing — B2B SaaS experience required
• Proven track record of owning and hitting large pipeline targets ($90M+), with a clear ability to connect marketing activity to revenue outcomes
• Hands-on experience across a broad paid media channel mix — LinkedIn, Google Ads, Meta, X, Bing, Reddit, and beyond (not just the usual two)
• Deep expertise in ABM methodologies and enterprise marketing strategies
• Strong creative instincts — you know how to make technical, "boring" industries feel exciting and relevant to buyers
• Advanced HubSpot proficiency including marketing automation, workflows, lead scoring, reporting, and CRM integration
• Data-driven mindset with strong analytical skills and experience with marketing attribution modeling
• Comfortable being both a strategic thinker and a hands-on executor — this role requires both

Benefits

• This is a remote job. Work from anywhere!
• We’ve been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.
• • Collaboration with a forward-thinking team where new ideas come to life, experience is valued, and talent is incubated.
• • Competitive salary
• • High-quality health benefits
• • 401(k) with employer match
• • Career growth opportunities
• • Unlimited paid time off
• • Company-issued laptop (choice of Mac or PC)
• • Professional development budget