Responsibilities

• Define and execute a comprehensive digital demand generation strategy aligned to revenue targets and go-to-market priorities.
• Own pipeline generation across inbound and outbound digital channels, ensuring measurable contribution to bookings.
• Partner closely with Sales, Product Marketing, and RevOps to align demand programs with ICPs, buyer journeys, and regional priorities.
• Lead development of high-performing digital landing strategies, including personalization, A/B testing, and conversion rate optimization (CRO).
• Optimize the full digital funnel (traffic → engagement → conversion → pipeline).
• Oversee website strategy as a primary demand engine, ensuring alignment with SEO, paid media, and campaign objectives.
• Own global SEO and SEM strategy, including technical SEO, content optimization, and paid search execution.
• Scale multi-channel acquisition programs (search, display, social, retargeting) with a strong ROI orientation.
• Continuously refine keyword strategy and intent-based targeting to capture in-market demand.
• Integrate AI and machine learning into demand generation workflows (e.g., predictive scoring, personalization, content generation, campaign optimization).

Requirements

• 12–15+ years in B2B marketing, with significant leadership experience in digital demand generation.
• Proven success in enterprise or high-growth software/SaaS environments.
• Demonstrated ownership of pipeline and revenue targets at scale.
• Landing page strategy and CRO
• SEO/SEM and paid acquisition
• Marketing automation (Marketo) and CRM systems (Salesforce)
• Strong understanding of modern buyer journeys, intent data, and account-based strategies.
• Experience managing or scaling digital commerce / e-commerce motions in a B2B context.
• Practical experience applying AI in marketing workflows (e.g., personalization, predictive analytics, generative AI).
• Strong analytical mindset with fluency in attribution models, funnel metrics, and performance optimization.

Benefits

• EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness.
• We provide access to CuraLinc to aid employees in health and wellness tips and practices, as well as Wellness Fridays extending to December 2026!