Responsibilities

• Define and execute the global demand generation strategy across inbound, outbound, ABM, digital, field, and partner channels across all market segments.
• Lead and mentor a team of demand marketers focused on pipeline creation and acceleration.
• Partner with sales leadership to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources.
• Oversee integrated, multi-channel campaign planning and execution—leveraging email nurture, paid media, SEO/SEM, webinars, field and partner activities and more.
• Build and scale account-based marketing (ABM) programs targeting high-value accounts with tailored outreach and experiences.
• Build and constantly refine customer journeys on the Halcyon website to maximize conversions.
• Collaborate with product marketing on value-driven messaging and audience segmentation.
• Drive strategy and execution for paid digital acquisition (LinkedIn, Google Ads, display, retargeting, content syndication).
• Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity.
• Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops.

Requirements

• 12+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company.
• Experience in with B2B enterprise software (cybersecurity is a plus).
• Experience managing high performing demand, field, digital and partner marketing teammates as well as websites.
• Familiarity with partner marketing or field/channel GTM motions.
• Startup or high-growth company background.
• Comfortable building systems and strategies from the ground up in a fast-paced environment.
• Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase).
• Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products).
• Strong analytical mindset and ability to connect marketing performance to revenue outcomes.
• Excellent communication, collaboration, and leadership skills.

Preferred

• Prior cybersecurity domain experience.
• Experience with ABM programs.

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• 401k plan with 3% employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans.
• Medical and dependent care FSA options.
• Flexible Unlimited PTO
• Parental leave
• Generous equity offering