Responsibilities

• Development of a brand new provider journey for the CareCredit Loyalty program building excitement and loyalty through a blend of financial rewards, benefits, experiences, and education to help build their practice.
• Manage ad-hoc and large scale sweepstakes from rules creation to prize fulfillments for through the loyalty program.
• Manage referral program driving new providers to CareCredit through financial incentives.
• Development of true omnichannel program leveraging all channels and working cross functionally with digital, sales, salesforce and performance marketing teams.
• Incorporate personalization into all campaigns providing that true world class experience that the loyalty program delivers.
• Establish key performance indicators with Analytics to measure program engagement, incremental sales, and brand affinity.
• Perform other duties and/or special projects as assigned

Requirements

• Bachelor's degree OR in lieu of degree, a high school diploma and 9 plus years of experience in credit card or financial services marketing
• A minimum of 5 years of professional work experience in the Marketing field to include:
• 3 plus years of experience with: loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution
• 2 plus years of experience with marketing personalization platforms, execution, and cross functional leadership.
• Ability and flexibility to travel for business as required

Preferred

• MBA desirable
• B2B and Consumer marketing experience with strong loyalty and engagement focus
• Experience in healthcare and in financial services preferred
• Experience creating memorable brand moments both virtually or physical events.
• Possesses ability to work cross-functionally with Lifecycle Marketing, Sales, Go-To-Market and Operations teams.
• Self-motivated, creative, strong initiative, and flexible.
• Able to work in a fast-paced environment and manage multiple projects.
• Strong communication skills needed to exchange complex information and interface with cross functional teams both internally and externally.
• Positive, high-energy attitude with passion for brand experiences.