Responsibilities

• Comprehensive understanding of how the blu. platform works and can be used. This includes understanding all blu. data sources, data dictionaries, taxonomy, refresh cadence, and how and where data can be accessed (UI, Snowflake, APIs).
• Work with Media Technology and Data and Operations teams to oversee 1P data onboarding, pixel set-up, and log level data passback
• Ability to produce net new use cases and custom analysis for existing clients and new business pitches
• Ability to help integrate client’s martech stacks
• Work with Data Solutions & Insights and Business Solutions to explore and define seed audiences for audience strategy against business objectives and product using blu. and/or client 1P data. Help outline overarching audience framework for each client and product.
• Assist in the direction of Marketing Scientists on queries needed for insight development and/or custom audiences (with oversight from SVP)
• Define correct model
• Dictate individual model inputs
• Framework of business rules for query
• Help review similarities and differences of attributes against audiences. Uncover insights that lead to high value audiences through output investigation. Prioritize audiences against KPIs.

Requirements

• BA/BS from accredited school required
• 9+ years’ experience with data and tech including using DMPs/CDPs, Addressable TV
• Understanding of programmatic
• Proven experience in audience development
• Hands on experience using multiple data sources for activating including 1P data
• Experience using AI and LLMs

Benefits

• a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.