Responsibilities

• Be a creative and intellectual leader guiding health brands to be powerful and emotionally resonant.
• Serve as strategic brand leader for Provider and Health clients, partnering with senior leadership to drive growth.
• Independently lead development of large-scale, complex brand strategy deliverables across all stages.
• Architect of Strategy: lead large-scale brand strategies and "Big M" visions including audience insights, positioning, launch strategies, and brand plans for healthcare.
• Collaborative Leadership: lead collaboration with clients, creative leads, and partners to develop and sell inventive strategies.
• Insight & Innovation: champion inventive research, leverage AI tools to validate brand hypotheses and scale hyper-personalized strategies.
• Inspire Creative Excellence: write master briefs and partner with creative leaders to translate strategic vision into award-winning work.
• Drive Business Growth: uncover insights tied to client objectives that unlock growth; lead strategy for new business pitches.
• Client Advisory: act as strategic advisor to C-Suite clients guiding bold solutions and investments in brand building.
• Technology Integration: champion AI-driven strategic tools and ensure the team is an early adopter of the AI roadmap.

Requirements

• Environment Experience: 12+ years of relevant professional brand strategy experience, primarily within a marketing agency setting, supporting external accounts.
• Client Experience: 4+ years of recent care delivery and healthcare systems experience, with a proven track record of ambitious outcomes for companies ranging from agile start-ups to Fortune 100 organizations.
• Healthcare System Focus: Expert ability to apply strategic principles across complex care delivery and healthcare systems while navigating industry-specific nuances and regulatory landscapes.
• Integrated Marketing Leadership: Proven expertise in architecting holistic strategies across a complex stakeholder ecosystem—including consumers, physicians, donors, the business community, and internal teams. You possess a deep ability to design seamless, multi-channel brand journeys that leverage digital experiences and segment-driven insights to ensure a cohesive and impactful brand presence.

Benefits

• MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.