VP, Brand Strategy at Fingerpaint Group | New Jersey, USA

Fingerpaint Group

VP, Brand Strategy

New Jersey, USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand strategy leadership for a senior strategist role shaping multi-channel life sciences campaigns.

Lead development of brand strategy across channels and teams.
Must-have: 8+ years in brand strategy within digital/advertising/consulting with ROI focus.
Standout: Leadership of a strategists team and cross-functional collaboration in life sciences.

Job Description

Responsibilities

Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels
Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities
Have a strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
Have the ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms
Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions
Define key performance indicators to support brand strategy and objectives, conduct analysis to determine program ROI, help create and inform metric reports and dashboards, and make recommendations based on learnings
Create dynamic and compelling presentations that deliver new thinking, bring audiences along for your ride, and create “yes, and” moments
Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc)
Follow trends and innovations to impact integrated communication strategies (eg, media, digital, research, etc)
Provide thought leadership/oversight in matters of research design, stimuli development, research reporting, customer/competitor/market audits, and traditional strategic deliverables (eg, brand positioning, annual brand planning)

Requirements

Bachelor’s degree required. Graduate degree preferred in behavioral sciences, business marketing, and/or advertising
Must have 8+ years of brand strategy experience, delivering custom marketing solutions within a digital marketing, consulting, and/or advertising agency environment
Experience in the pharmaceutical and/or medical/healthcare industry is a plus
Oncology experience preferred
Ability to travel to clients periodically
Demonstrated expertise for uncovering insights and leveraging them to achieve marketing objectives
The ability to translate clients’ goals and objectives into actionable and measurable marketing recommendations
Knowledge of marketing/advertising mix (interactive, sales support, traditional, broadcast, experiential, events, etc)

Preferred

Entrepreneurial “can do” attitude and a relentless passion for collaboration and innovation
Demonstrated expertise for uncovering insights and leveraging them to achieve marketing objectives
The ability to translate clients’ goals and objectives into actionable and measurable marketing recommendations

Fingerpaint Group

3.5 Glassdoor

We are Fingerpaint Group, a vibrant palette of people and expertise spanning the complete spectrum of life science solutions. Where others see limits, we see opportunity for originality. Visit us at www.fingerpaint.com

Founded in 2008

Cedar Knolls, New Jersey, USA

559 employees (206 in marketing)

www.fingerpaint.com

54% recommend to a friend

81% CEO approval