Responsibilities

• Brand strategy & narrative — Partner with the Chief Brand Innovation Officer on Prose’s overall brand strategy, and own the strategy across earned media, community, advocacy, campaigns, and social impact — turning positioning into a clear, consistent narrative at every touchpoint, with the customer at the center.
• Holistic brand awareness — Build full-funnel brand awareness across earned, owned, social, partnerships, and community — increasing how many of the right people know, understand, and choose Prose, not just how much coverage we generate.
• Customer centricity — Use voice-of-customer insight, emerging customer trends, and data to shape messaging and brand decisions, partnering closely with Growth and Product so the brand connects to the end-to-end customer journey.
• Campaigns, creative & cultural moments — Partner with NPD + Creative to concept and execute 360° campaigns, brand moments, cultural partnerships, and experiential activations; own marketing briefs and cross-functional kickoffs with Creative, Growth, and Product; and guide asset development across platforms and formats.
• Marketing & content activation — Lead marketing and campaign activation and always-on content development, sustaining and evolving product storytelling through seasonal repositioning as the market shifts.
• Brand advocacy & influencer — Build brand advocacy and the influencer/creator program with both an organic and performance lens, building authentic relationships that expand Prose’s reach with new audiences and driving EMV.
• PR & earned media — Lead proactive PR to build industry and consumer visibility and credibility, overseeing the PR and SEO/blog agency to grow quality coverage, share of voice, and LLM-optimized earned presence that reinforces Prose’s positioning.
• Communications & crisis — Own communications, corporate/internal comms and crisis readiness, protecting brand reputation with fast, clear, well-judged response when issues arise.
• Community & social — Lead and expand community, blog, and social management, ensuring Prose shows up consistently across owned social channels (Meta, TikTok, YouTube, etc.).
• Social impact (B Corp) — Own Prose’s social impact agenda, advancing the company’s commitments as a certified B Corporation and connecting purpose to brand storytelling.

Requirements

• 10+ years in brand, communications, or marketing, including senior leadership of brand strategy at a consumer brand.
• Proven track record building holistic brand awareness across earned, social, community, and partnerships — with measurable results.
• Experience leading integrated 360° campaigns, creative, and content development across channels.
• Customer-obsessed; fluent in using insight, emerging trends, and data to shape brand messaging and decisions.
• Experience owning a brand budget and measuring brand health and ROI (awareness, consideration, share of voice, sentiment, MMM).
• Experience leading PR, communications, corporate/internal communications, and crisis through in-house teams and external agencies.
• Experience leading influencer/creator advocacy and community/social programs.
• Familiarity with building brand discoverability in AI assistants and answer engines (GEO/AEO) is a strong plus.
• Experience with social impact, purpose, or sustainability communications is a strong plus (B Corp or mission-driven brand experience especially welcome).
• Brand, creator, and measurement tools familiarity is preferred

Preferred

• Familiarity with brand, creator, and measurement tools — e.g., CreatorIQ, Nectar Social, Dash Hudson, ShopMy, and brand-health trackers like Qualtrics.
• Experience with social impact, purpose, or sustainability communications is a strong plus (B Corp or mission-driven brand experience especially welcome).
• Beauty, wellness, or premium DTC experience is a plus
• Knowledge and passion for prestige skincare and haircare categories.
• Active, daily use of AI tools in your current workflow — for analysis, reporting, research, or creative thinking. We’re looking for someone who already treats AI as a work tool, not someone willing to learn it someday.

Benefits

• Competitive PTO
• Competitive compensation package
• Company sponsored health care plan (medical, dental and vision plans)
• 401k + matching
• FSA and commuter benefits
• Snacks and lunches