Responsibilities

• Lead the brand work upstream in the GTM process, turning consumer insight, product truth, and competitive context into a clear target customer, differentiated product positioning, compelling value proposition, messaging hierarchy and launch narrative.
• Lead how that story comes to life across packaging, digital creative, retail, organic content, communications, and the broader customer experience, ensuring every channel tells one clear and compelling story.
• Build Alpha Lion’s community and cultural relevance through organic content, creators and influencers, partnerships, events, activations and community programs that create meaningful participation.
• Set and evolve Alpha Lion’s overall brand strategy, voice, identity and standards, ensuring the brand remains clear, distinctive and consistent.
• Build and lead a world-class Brand organization across creative, Organic Social, content, community, partnerships and activations, developing the people, partners and ways of working required to consistently produce exceptional, distinctive and memorable work.
• Own the annual brand plan, marketing calendar, awareness budget and campaign priorities.

Requirements

• Significant senior brand leadership experience in a high-growth consumer business, ideally CPG, health, wellness or performance.
• Exceptional storytelling and product-positioning ability, with a track record of turning consumer insight, product truth and competitive context into compelling propositions and launch narratives that contributed to product success.
• A track record of building distinctive brands and leading integrated campaigns, activations and communications that produced measurable impact.
• Strong creative and design judgment, with the ability to direct designers, writers, content teams and agencies without needing to be the principal creator.
• Experience building and leading high-performing teams, establishing clear standards and improving both quality and speed.
• Omnichannel experience across DTC, retail, packaging, product launches and consumer experiences.
• The ability to use consumer insight and data without allowing process or analysis to replace judgment and action.
• Comfort operating in a fast-moving, founder-led environment where ownership, candor and resourcefulness matter.

Benefits

• benefits built to support their health, wellness, and professional goals.