Responsibilities

• Develop and own Algolia's global brand strategy, positioning, voice, and visual identity, ensuring alignment to GTM strategy and adherence across all segments, verticals, regions, and channels.
• Lead the planning and execution of brand campaigns and activations to produce measurable increases in brand awareness and meaningful impact to pipeline and revenue growth.
• Build, grow, and manage an in-house creative team to scale creative output.
• Own and optimize a portfolio of external agency relationships from selection and onboarding through performance management.
• Partner with the CMO and marketing leadership team to define how brand investment supports broader GTM and revenue goals.
• Drive brand adoption and consistency across internal teams, the partner ecosystem, and the customer base, acting as Algolia's internal steward of brand standards.
• Establish brand health metrics and reporting that connect brand performance to business impact, and use that data to prioritize investment.
• Partner closely with Product Marketing, Demand Generation, Field Marketing, and Corporate Communications to ensure brand campaigns are integrated into broader marketing and GTM programs.
• Manage the brand budget, balancing investment across campaigns, agencies, and internal team growth.
• Represent brand at the executive level, communicating strategy, results, and investment needs to senior leadership and cross-functional stakeholders.

Requirements

• 10+ years of experience in brand strategy and brand marketing, with a track record of leading brand activations and campaign execution at global scale.
• Demonstrated success driving measurable increases in brand awareness that connect directly to business/performance outcomes
• Experience building, growing, and managing in-house creative teams from the ground up.
• Extensive experience managing external creative and brand agencies, including scoping, selection, and performance accountability.
• Strong executive communication and collaboration skills, with experience operating as a key member of a marketing leadership team.
• A track record of driving brand adoption across complex, cross-functional organizations — including internal teams, partners, and customers.
• Experience in B2B SaaS marketing is a plus.
• Familiarity with brand tracking and measurement tools, and connecting brand metrics to pipeline/revenue systems

Preferred

• Experience building a brand for a developer-facing, platform, or technical product company.
• Experience leading a brand through a major company milestone (IPO, acquisition, rebrand, or category creation).
• Global/international brand experience, including navigating regional nuance across NA, EMEA, and APAC.