Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
1 day ago
VP, Brand Partnerships, North America
Stamford, CT (Hybrid)
$205K/yr – $225K/yrSenior Level8+ years expSalaried Ft
Posted 5 months ago
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Job Summary
The role focuses on driving incremental revenue through brand partnerships and licensing across multiple priority categories in North America. It requires strong relationship-building with US agencies and senior marketers, as well as the ability to lead high-impact, multi-IP partnership pitches. The position collaborates across global teams to develop creative, feasible, and compliant partnership solutions.
Job Description
Responsibilities
- Work as part of the Brand Partnerships and Licensing team to deliver a targeted $4m incremental revenue uplift across priority categories: retail, health & fitness, beauty, hospitality, lifestyle, and emerging brand sectors.
- Identify new business opportunities and key contacts across North America, including both proactive prospecting and reactive inbound briefs. Collaborating with ITV America Heads of Department on new opportunities and relationships.
- Lead high‑impact commercial pitches that clearly articulate value, IP strength, and multi-platform storytelling opportunities.
- Build compelling, multi-IP partnership solutions in collaboration with the VP Brand Integrations and broader UK based Global Partnerships team.
- Work closely with national and regional media agencies, cultivating influential relationships across strategy, investment, content, and partnership teams.
- Serve as a trusted partner to senior brand marketers, CMOs, and decision‑makers.
- Navigate any competitive tension between ITV Studios’ partnership offerings and network/platform sales ensuring alignment while defending and extending ITV value.
- Maintain an active understanding of US brand priorities, investment trends, and category shifts.
- Partner closely with VP Creative Services, VP Brand Integrations and the ITV America creative teams to:
- Explore partnership‑led creative ideas.
ITV America
Part of ITV Studios, the global production group, ITV America is behind some of the biggest brands on American television, both in non-scripted and scripted programming. It is the largest independent non-scripted producer in the US, producing hundreds of hours of successful programming across multiple networks.
