VP, Brand & Narrative Marketing at Formlabs | Somerville, MA | $160K/yr – $210K/yr

VP, Brand & Narrative Marketing

Somerville, MA (On-site)

$160K/yr – $210K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the executive narrative, global brand voice, and investor-facing storytelling across leadership communications, PR strategy, and brand architecture to shape a public-ready narrative.

Executive Communications: align CEO and leadership messaging for internal and external audiences.
Strategic PR & Global Communications: own top-tier media opportunities and milestone narratives.
Brand Strategy & Architecture: govern long-term brand language, naming, and tone across teams.

Job Description

Executive Communications. You will shape and align how the CEO and leadership team communicate — internally and externally — so Formlabs presents a clear, confident, and consistent point of view. This means drafting CEO speeches, keynotes, presentations, and long-form strategy pieces; collaborating on company-level messaging; preparing leadership for high-stakes events and interviews; and developing internal communications that align the organization around a motivating vision.
Strategic PR & Global Communications. You will direct the global PR engine to earn disproportionate mindshare and establish Formlabs as the definitive voice in digital fabrication. You'll identify and manage Tier-1 media opportunities, manage the company narrative during complex or sensitive moments, and develop the communication strategy for key launches and milestones — ensuring a clear, consistent voice at every inflection point.
Overarching Brand Strategy & Architecture. You will define and govern the long-term structure and language of the Formlabs brand so every product and message fits within a unified global story. This includes maintaining naming systems, product families, and messaging frameworks; setting tone, voice, and narrative guidelines across all functional teams; and designing brand continuity that endures across market cycles and product generations.
Pre-IPO Narrative & Strategic Investor Relations. You will establish the narrative discipline required of a public-ready company. Working closely with Finance, you'll develop foundational investor and banker materials, script and execute high-impact narrative videos and roadshow content, and shape the narrative around revenue mix, product economics, and long-term direction.
Special Projects & the Zeitgeist. You will quarterback critical, high-visibility projects and tie Formlabs to real-world trends to maximize external mindshare — managing top-tier customer stories, monitoring manufacturing communities and maker culture, and identifying global shifts to leverage for owned and earned content.

Formlabs

3.1 Glassdoor

Formlabs builds the tools that make it possible for anyone to bring their ideas to life. Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, healthcare providers, and decision makers around the globe. Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions.

Founded in 2011

Somerville, Massachusetts, USA

707 employees (56 in marketing)

formlabs.com

48% recommend to a friend

57% CEO approval