Responsibilities

• Lead integrated brand communications across TV, CTV, digital video, social, audio, outdoor, and emerging platforms, grounded in how audience signals and platform capabilities shape effectiveness.
• Build strategic frameworks that connect consumer insight, cultural intelligence, audience data, media investment, and measurement into a unified demand creation system.
• Ensure brand strategy incorporates platform signals and data from across the modern marketing infrastructure.
• Craft strategic narratives that articulate how communications drive brand growth, consideration, and demand, aligning stakeholders and guiding integrated execution
• Define, evolve, and be accountable for brand and signal based KPIs in partnership with analytics and performance teams.
• Drive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans.
• Partner with creative agencies to shape innovative, culturally relevant, measurement ready ideas that elevate the Genesis brand.
• Champion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities.
• Align brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, and optimization roadmaps.
• Ensure brand strategy is built around how modern platforms operate, including identity, targeting and measurement frameworks.

Requirements

• 10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth, not legacy brand strategy approaches
• Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency required.
• 5+ years managing and developing teams.
• Proven ability to lead integrated brand media strategy at a national or global scale.
• Strong experience partnering with creative agencies to develop innovative, integrated ideas.
• Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions.
• Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth.
• Excellent written and verbal communication skills.
• Strong leadership, organizational, and relationship building capabilities.
• Experience collaborating with performance and analytics teams to connect brand strategy to measurable outcomes.

Benefits

• Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
• Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.