VP, Brand Marketing

New York City, NY (Hybrid)

$225K/yr – $286K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the brand and growth engine for MadHive by shaping content, campaigns, and events across constituencies with senior leaders.

  • Growth & Brand Ownership: drive growth strategies, communications, and content across all MadHive constituencies.
  • Vision & Campaigns: develop the brand vision with operating groups and lead campaigns to stand out in a crowded ad-tech market.

Job Description

  • Develop and own growth strategies, communications, and marketing content for all Mad Hive constituencies
  • Develop the vision for the MadHive brand in conjunction with internal operating groups and senior leaders
  • Hire, train, structure, and budget the MadHive marketing group for scale and success
  • Support the Client Success Organization, Product, and Corp Dev teams in their efforts to
  • develop revenue, features, and strategy
  • Design and develop materials for all internal groups to use with appropriate prospects and partners
  • Design and execute marketing campaigns to define MadHive’s unique values in a complex competitive environment
  • Plan,organize, and execute marketing events aimed at all MadHive prospects
  • Produce high-quality content and thought leadership for our customers, such as Market Surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
  • Measure the performance of all activities and campaigns, and assess them against goals (ROI, Key Performance Indicators), and adjust strategy & execution to achieve goals
Madhive logo

Madhive

Madhive is the leading independent and fully customizable ad platform built to help local media professionals reach their audiences by enabling more efficient and impactful CTV buys. As the trusted partner serving Fox, Scripps, and TV’s largest broadcasters, Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve. Madhive’s platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes. Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media. To learn more, visit Madhive.com.

Founded in 2016
New York, New York, USA
461 employees (77 in marketing)