VP, Brand Manager

New York City, NY (Hybrid)

Salary Not AvailableSenior Level7+ years expContract

Posted 4 weeks ago

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Job Summary

Own brand architecture and consistent card branding while managing cross‑functional creative programs and keeping leadership aligned with the brand strategy.

  • Brand Ownership: Define positioning and architecture while driving day‑to‑day creative development with independent execution.
  • Cross‑Team Collaboration: Partner with the internal brand lead and escalate for big‑picture decisions, ensuring portfolio‑wide brand cohesion.

Job Description

Responsibilities

  • Strategic Leadership: Provide a strong, informed point of view on brand positioning and architecture.
  • Project Management: Own the day-to-day project management of multiple, concurrent creative development efforts.
  • Brand Stewardship: Ensure all card branding efforts—from positioning to card mechanics—are viewed through a consistent, high-level brand lens.
  • Operational Excellence: Reduce the operational burden on the internal team by driving follow-through and ensuring connectivity across the broader card portfolio ecosystem.
  • Collaboration: Partner closely with the internal brand lead, operating independently while knowing exactly when to escalate and align on big-picture strategy.

Requirements

  • Experience: Proven track record at the VP level in brand marketing with 7-12 years of experience.
  • Strategic Depth: Demonstrated expertise in brand positioning and brand architecture.
  • Execution Skills: Exceptional project management capabilities with an obsessive eye for detail and follow-through.
  • Autonomy: Comfortable navigating a fast-paced environment with a high degree of independence.
  • Location: Ability to work in a hybrid capacity from either our New York, NY or Chicago, IL offices.
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We Are Rosie

We Are Rosie casts exceptional marketers to solve real brand challenges—without retainers, unnecessary layers, or wasted time. We activate our flexible model and 35,000-strong community of experts to tailor every solution to your brand and your brief. Trusted by 225+ of the world’s most ambitious brands, including 15 Fortune 100s, we’re leading an industry revolution for marketers and brands who deserve better.

Founded in 2018
Atlanta, Georgia, USA
89 employees (22 in marketing)

Traffic Signals

Monthly Visitors
13.5K
Traffic Source Mix
Search
29.2%
Direct
56.6%
Referral
5.9%
Social
6.4%
Paid
1.7%

Headcount Trend

Current headcount: ~89

Marketing Team

Marketing Team Size
12 (13% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity