VP, Brand and Integrated Marketing
Chicago, IL (On-site)
Posted 8 days ago
Job Summary
Own and drive Aspen’s data-driven, multi-year brand and integrated marketing strategy, leading cross-channel campaigns, agency partnerships, patient-centric experiences, budget management, and team leadership to achieve growth in patient acquisition and brand equity.
- Lead cross-channel campaigns and analytics-driven optimization
- Build and mentor a high-performing, collaborative marketing team
Job Description
Responsibilities
- Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Aspen, driving measurable growth in patient acquisition and brand equity
- Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing.
- Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuring alignment with brand objectives and budget parameters.
- Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey
- Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entire Aspen ecosystem
- Define and enforce brand guidelines and messaging standards, safeguarding brand integrity and ensuring consistent communication across all internal and external channels. Hone in our brand voice and develop content that communicates to our patients clearly, directly and with a preference for action.
- Conduct in-depth market research and competitive intelligence analysis, identifying emerging trends and opportunities to inform strategic decision-making and maintain a competitive edge
- Champion a patient-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.
- Develop and manage the brand's budget, ensuring optimal allocation of resources and demonstrating accountability for achieving key performance indicators (KPIs) related to brand awareness, patient acquisition, and revenue growth.
- Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
Requirements
- Bachelor's degree in marketing, business, or a related field
- 15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role
- Experience in the healthcare industry , DTC brand or B2B brands is a plus
- Proven track record of developing and executing successful marketing campaigns
- Excellent leadership, communication, and interpersonal skills
Preferred
- Experience in the healthcare industry , DTC brand or B2B brands is a plus
Benefits
- A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Aspen Dental
When you say “Yes” to Aspen Dental, you get a great career and so much more. From mentors invested in your success, to a support network that has your back, joining Aspen Dental can give you the career you never imagined and the financial well-being to live the life you always wanted. When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up withtheir dental health—affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 20 years later, we’ve launched more than 900 Aspen Dental locations—by doing so, I’m proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.Aspen Dental now joins a new portfolio of businesses with TAG - The Aspen Group as their parent business support company for our suite of healthcare brands.ABOUT TAG - THE ASPEN GROUPTAG was built on the simple idea of bringing better healthcare to more people. TAG and the independent healthcare practices it supports operate more than 1,100 locations in 45 states through its four healthcare support companies: Aspen Dental®, ClearChoice®, WellNow® and ChapterSM. Combined, the companies serve more than 30,000 patients a day and more than 8 million patients each year. TAG is headquartered at 800 W. Fulton Market in Chicago.
Salaries
Posted range
$250K/yr – $290K/yr
Taken straight from the job posting.
