Responsibilities

• Franchise Strategy & IP Growth - Develop and execute 360° international franchise strategies and rollout plans across digital, content, experiences, collaborations, PR, consumer products, licensing, retail and ecommerce.
• Franchise Strategy & IP Growth - Develop clear growth strategies and lifecycle plans for each IP, from emerging/new brands through to established and evergreen franchises.
• Franchise Strategy & IP Growth - Define positioning, target audience, growth ambition and role of each brand within the Spiralcute portfolio.
• Franchise Strategy & IP Growth - Identify opportunities to expand IP into new audiences, categories, markets, collaborations, consumer occasions and platforms.
• Franchise Strategy & IP Growth - Build long-term brand roadmaps that ensure consistency, scalability and sustained franchise value.
• Franchise Strategy & IP Growth - Identify where to invest, accelerate, maintain or reposition individual IP based on consumer and commercial opportunity.
• Audience, Fandom & Consumer Growth - Identify opportunities to reach new consumer demographics, generations, communities and fandoms beyond the existing core audience. Owning strategies to grow the audience and fanbase of each Spiralcute IP.
• Audience, Fandom & Consumer Growth - Establish audience-growth targets by brand, market and platform and track progress against them.
• Audience, Fandom & Consumer Growth - Partner across Social, YouTube, Content, Creative, PR, Ecommerce and Licensing to create a connected consumer growth engine.
• Brand Marketing & Cultural Relevance - Lead international marketing strategy across campaigns, launches and always-on brand activity.

Requirements

• 15+ years of senior experience within entertainment, licensing, consumer products, retail, media or brand marketing environments.
• Strong understanding of international markets and regional retail environments.
• Proven track record of building brands and franchises, growing audiences and driving consumer products and commercial revenue.
• Demonstrable experience translating consumer insight, content and marketing into commercial growth.
• Experience building digital, social, content and/or consumer engagement strategies that create meaningful fandom.
• Proven ability to shape and build a business through an entrepreneurial lens, with the ability to prioritize and make decisions in a fast-paced environment.
• Strong financial and commercial acumen, with experience managing budgets, forecasts and performance against KPIs.
• Experience managing agencies, external partners and cross-functional teams.
• Strong presentation, communication, influencing and relationship-management skills.
• Experience managing a portfolio of brands at different life stages and balancing immediate commercial needs with long-term brand building.

Preferred

• Bachelor’s degree required; MBA or equivalent advanced qualification preferred.

Benefits

• This position is eligible for benefits including medical, dental and vision options.
• Employer paid life insurance and long-term disability.
• We also offer generous time off benefits that include discretionary time off, 40 hours of sick pay and 10 paid holidays.